Overview

We're searching for a Growth Marketing expert who can help our Consumer Businesses grow faster. You will be responsible for developing and implementing data-driven marketing strategies that drive customer acquisition and incremental sales growth for our entire portfolio of products and brands. You will be a digital growth expert who can masterfully understand and simplify technical details, making them accessible and relevant to all team members. You will work transparently, demonstrating how results are achieved and steering clear of hidden mechanisms and vanity metrics. Your focus will be on delivering tangible results quickly, while also considering broader, long-term goals beyond immediate sales.

We operate in a matrix structure where Full Funnel Marketing Teams work with specialist Accelerators, of which this role leads one, to deliver ground-breaking marketing plans. We need someone who is an arch collaborator first and foremost. If you are driven by team size, personal power and glory, then we are not for you. This is a building job as we scale the largest financial transformation in Europe. If you are driven to make meaningful work with brilliant people, but aren\'t afraid to roll up your sleeves and lead through doing, then please read on. Reporting to our Consumer Marketing Director for Banking & Borrowing, your key focus will be to:

Responsibilities

• Develop a data driven comprehensive growth strategy that delivers customer acquisition across all products and brands, staying ahead of industry shifts and the market.
• Work in partnership with the Marketing teams, deploying teams to agile pods under their leadership to design and optimise personalised, automated campaigns that drive growth. Your team will then take the lead on automating and optimising successful tests, sharing and optimising results with the Full Funnel teams.
• Deliver growth marketing across digital acquisition channels including, but not limited to; paid search, affiliate, programmatic, ASO, re-targeting, referral and app marketing.
• Oversee the growth marketing paid media budget and ensure optimal allocation to deliver the best return on investment.
• Work in partnership with our teams to ensure we\'re defining and bringing to bear the right Adtech and measurement to set us up for success.
• Lead the overall agency relationship with Publicis, our media agency.
• Lead the pitch and review process for any new agencies that support the execution and strategy of media and growth.
• Build a culture of excellence and ensure we have the right people on the right problems and that our teams are fulfilled in their work. Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we\'re committed to creating an environment in which everyone can thrive, learn and develop.

Qualifications and Experience

• Deep multi-channel expertise: Deep and proven experience developing channel strategies that drive incremental growth across paid search and display, affiliate, programmatic, ASO, re-targeting, referral and app marketing.
• Growth hacking: Proven experience driving growth strategies in the uptake of new propositions using agile marketing principles and borrowing heavily from tech start-up and scale-up culture.
• Creative delivery: Demonstrated capability in delivering innovative and effective creative in partnership with in-house studios and agencies, designed for digital channels and optimised to platform behaviours, constraints and opportunities.
• Automation: Practical experience making workflows as efficient as possible using automation and artificial intelligence.
• Management: Proven experience managing budgets, workflows and risks associated with delivering marketing. Comfortable with workflow tools such as JIRA to focus on key priorities.
• Values & Behaviours: Demonstrates collaboration, humility and a team-first attitude. Strives to create curious, non-competitive, psychologically safe teams that achieve brilliant things together.

Benefits and Diversity Commitment

If you think all banks are the same, you\'d be wrong. We are an innovative, fast-changing business shaping finance as a force for good. A bank empowering its people to innovate, explore possibilities and grow with purpose. At Lloyds Banking Group, our purpose is to help Britain prosper. Across the Group, colleagues focus on making a difference to customers, businesses and communities. With us you\'ll have a key role to play in shaping the financial services of the future, while the scale and reach of our Group means you\'ll have many opportunities to learn, grow and develop.

We keep your data safe. We will only ask you to provide confidential or sensitive information once you have formally been invited to an interview or accepted a verbal offer to join us, at which point we run background checks. We\'ll explain what we need and why, with any request coming from a trusted Lloyds Banking Group representative. We are committed to a values-led culture and to building a workforce that reflects the diversity of the customers and communities we serve. We are building a truly inclusive workplace where all colleagues have the opportunity to make a real difference.

We were one of the first major organisations to set goals on diversity in senior roles, offer a menopause health package, and a dedicated Working with Cancer Initiative. We provide reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process. Just let us know what you need.

We offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days\' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.