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Wolt is known for our relentless focus on creating exceptional experiences — for our customers, merchants, and teams. As we continue to grow, our Marketing function plays a critical role in driving that growth across diverse markets.

We’re now looking for a strategic leader to join as the Head of Marketing Strategy & Operations, reporting directly to our VP of Marketing & Growth. If you’re passionate about shaping strategy, scaling global teams, and making data-informed decisions that drive meaningful impact, this is the role for you.

Overview

Overview and context for the role, responsibilities, and expectations.

Key Responsibilities

• Own and evolve Wolt’s global marketing strategy across Consumer, Courier, and Merchant verticals, ensuring alignment with company priorities.
• Drive capital allocation decisions across brand, performance, CRM, partnerships, and innovation channels, balancing growth with efficiency.
• Partner with Product, Finance, and local marketing teams to design and implement scalable marketing investment models.
• Lead key strategic initiatives (e.g., QBRs, annual planning, C-level updates) and ensure marketing delivers against growth and profitability targets.

Performance Management & Operating Model

• Oversee development and tracking of marketing performance frameworks, ensuring ROI measurement across campaigns, markets, and audiences.
• Build tools, systems, and dashboards to monitor efficiency and effectiveness of marketing spend and execution.
• Partner with Finance & Strategy to set targets, track progress, and translate results into actionable insights for leadership.
• Lead scenario planning and “what if” analysis to enable data-driven decision-making.

Stakeholder Engagement & Governance

• Act as the global DRI for marketing planning and operations, working closely with Regional Marketing Leads and cross-functional executives.
• Establish governance structures, playbooks, and templates to support local teams in prioritising resources and aligning with global strategies.
• Facilitate alignment between central and local marketing teams, ensuring Wolt’s marketing approach is both globally consistent and locally relevant.

Systems, Tools & Scalability

• Partner with Martech and Product teams to scale marketing infrastructure (automation, attribution, experimentation platforms).
• Design and implement operational models and planning cadences to streamline decision-making and increase marketing speed-to-market.
• Ensure compliance, readiness, and scalability of marketing processes as Wolt expands into new geographies or verticals.

Our Humble Expectations

• 8–10 years of experience in strategy, operations, or marketing leadership in high-growth, global, or matrixed environments.
• Strong analytical and financial skills; fluent in tools such as Excel/Sheets, BI dashboards, and able to drive insight from complex data.
• Proven experience leading cross-functional initiatives and influencing senior stakeholders across multiple geographies.
• Deep understanding of marketing functions (brand, performance, CRM, B2B) and how they contribute to growth.
• Commercial mindset with the ability to balance investment efficiency, brand building, and long-term value creation.
• Strong ownership mentality, bias for action, and comfort operating in ambiguity.
• Prior exposure to marketplaces, multi-sided platforms, or marketing operations at scale is a plus.

What We Offer

You’ll join a high-impact role with clear executive sponsorship and the chance to shape one of our most critical strategic functions. You’ll have the opportunity to:

• Lead a global team with real ownership and visibility.
• Work closely with inspiring leaders across regions and disciplines.
• Influence key decisions that shape how we invest and grow.
• Be part of a collaborative, fast-paced, and values-driven culture.
• Enjoy flexibility in where you work (within listed locations) with opportunities for travel and development.

Next steps

If this sounds like your kind of challenge, we’d love to hear from you. After applying, our Talent Acquisition team will review your application. If there’s a match, we’ll reach out to schedule an initial conversation. The full interview process will typically include 4 rounds focused on your leadership, strategy, marketing knowledge, and alignment with Wolt’s culture.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development and Mobile Food Services

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