Overview

Head of Lifecycle Marketing at Skyscanner. This is a high‑impact, global role accountable for shaping how we engage, retain, and grow millions of travellers across 50+ countries.

Hybrid – we’re looking for a Head of Lifecycle Marketing to join our Lifecycle Marketing team. You’ll lead a team and be responsible for devising, executing, and optimising our CRM & Lifecycle strategy to ensure personalised, compelling communications drive measurable impact on growth, retention, and commercial performance.

About Skyscanner

Everyone loves travelling, but planning is not without its challenges. Skyscanner has spent 20 years building tools that turn travel‑planning chaos into a breeze. Around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily. Skyscanner aims to be the planet’s go‑to travel ally.

Now, we’re on the lookout for a Head of Lifecycle Marketing to help us bring that vision to even more travellers.

What You’ll Be Doing

• Setting Strategy: Work with the Lifecycle Director & Product team to set and deliver Lifecycle Marketing & Retention strategy, balancing centralised strategy with local market execution and ensuring alignment with wider business goals.
• Team Leadership: Lead, develop and grow a global team of Lifecycle marketers (including people managers), providing leadership, coaching and development opportunities while promoting a curious approach to improving performance and efficiencies.
• Driving Innovation: Oversee innovation across channels (email, push, in‑app messaging), ensuring communications are highly personalised, data‑led, and globally scalable. Drive performance measurement and utilise AI to improve lifecycle programs.
• Cross‑functional Influence & Delivery: Work with Design, Product, Engineering, and Data tribes to shape priorities, and partner with regional and functional leaders to embed lifecycle strategies across the traveller journey.
• Delivering Traveller & Business Impact: Forecast and deliver measurable impact on traveller retention, repeat sessions, and revenue contribution. Ensure campaigns are effectively managed and optimised to meet budgets and targets.
• Enhancing Tools & Processes: Leverage AI to identify and drive innovation in lifecycle tools, strategies, and tactics. Manage relationships with third‑party tool providers (including Braze) to stay ahead of industry best practices.
• Presentation and Communication: Prepare and deliver presentations (including to senior stakeholders), providing clear updates on strategy, project progress, campaign performance and traveller impact.

About You

• Team Builder: Experience in line management and managing managers, with a track record of leading distributed teams and developing talent.
• Lifecycle Marketing: Extensive experience delivering CRM/Lifecycle Marketing programs across email & push; able to manage budgets, forecast performance, optimise campaigns & meet KPIs.
• Analytical Mindset: Proven ability to build, deliver and optimise communications that add customer value and improve retention.
• Marketing Tools & Tech‑savvy: Deep expertise with lifecycle marketing tools, segmentation, personalisation, and automation (Braze preferred). Proficient in Microsoft Office & Atlassian tools. Tableau experience is preferred.
• Stakeholder Influencer: Skilled at managing stakeholders in an Agile environment, influencing priorities, and coordinating across multiple teams.
• Communication: Strong written & verbal communication, with ability to work collaboratively in a cross‑functional, diverse & geographically spread team.

What It’s Like Here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. We are an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products are accessible to all.

We’re committed to ensuring our application and recruitment processes are inclusive and accessible. If you require any reasonable adjustments for interviews, please let us know. If you’d like more information on policies such as hybrid working or parental leave, our recruitment team can provide more information.