Overview

Our client has built a global ecosystem of best-in-class streamlining workflow productivity apps and is listed as one of the first mobile applications on the Apple App Store. They are positioned as a global leader in this changing marketplace with increased competition and have 6+ globally recognized productivity-focused (B2B/B2C) technology products and 220 million downloads worldwide.

The Opportunity: Having transitioned to a subscription-driven business model, our client seeks a technical, creative, and highly strategic Head of Lifecycle Marketing to develop a growth-focused lifecycle marketing strategy, personalized content libraries, and a comprehensive journey map focused on personalization.

Responsibilities

• Develop and execute end-to-end lifecycle marketing strategies that maximize conversion, engagement, retention, and lifetime value (LTV). • Create personalized content libraries and a journey map that emphasizes individual customer personalization. • Collaborate with the Vice President of Marketing and senior stakeholders across the company’s consumer product portfolio. • Lead campaign development hands-on, ensuring strategy execution meets high standards and drives ROI.

Qualifications

• Overall Experience: 8+ years in lifecycle marketing for consumer-focused mobile apps; experience with subscription-based models is ideal.
• Core Competencies: Technical, creative, and analytical strengths with expertise in targeted LTV-driven campaigns for diverse customer segments.
• Hands-On Approach: Actively participates in campaign development and execution, not solely delegating tasks.
• Technical Expertise: Proficiency with lifecycle marketing technologies (e.g., Braze, Validity Software); experience in customer segmentation and personalization.
• People Leadership: 5+ years building and scaling teams in similar corporate environments.
• Technology, Data, and Creativity:Ability to create data-fueled campaigns enhanced by technology partnerships.
• Metrics-Driven Mindset: Uses LTV, MAUs, RFM, retention, and trial-to-pay conversions as north-star metrics to drive engagement and ROI.
• Experience evaluating churn/retention, trial-to-pay and conversion metrics.

About the Recruiter

Martyn Bassett Associates is a team of recruiters solving ambitious goals of startups and scale-ups by recruiting world-class sales, marketing, and product management talent who deliver growth and scale. We’ve helped over 1500 candidates land their next big opportunity at companies like Shopify, Extreme Networks, Wattpad, Loopio, Readdle, ClearCo, Workleap, Invicti, Resolve Pay, The Herjavec Group, GE Energy, GE Health, Enable, RBC Ventures, Unibuddy, Cognota, Thalmic Labs (now Google Glass), Eloqua (now Oracle Marketing Cloud) to name a few.

Job Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing
• Industries: Software Development

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London, England, United Kingdom