Overview

About Skyscanner Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here). Now, we're on the lookout for a Head of Lifecycle Marketing to help us bring that vision to even more travellers. This is a hybrid, high-impact, global role accountable for shaping how we engage, retain, and grow millions of travellers each month across 50+ countries. Working closely with multiple teams across the business, you'll lead a team and be responsible for devising, executing, and optimising our CRM & Lifecycle strategy to ensure personalised, compelling communications drive measurable impact on growth, retention, and commercial performance. This is an amazing opportunity for a world-class lifecycle marketer to lead and evolve our traveller-focused engagement and retention strategy, combining strategy, innovation, and leadership to ensure every traveller feels seen, valued, and inspired to return.

Responsibilities

• Setting Strategy: Work closely with Lifecycle Director & Product team to set and deliver Lifecycle Marketing & Retention strategy, balancing centralised strategy with local market execution and ensuring alignment with wider business goals.
• Team Leadership: Lead, develop and grow a team of global Lifecycle marketers (including people managers), providing leadership, coaching and development opportunities whilst promoting an endlessly curious approach to improving performance and efficiencies.
• Driving Innovation: Oversee innovation across channels (email, push, in-app messaging), ensuring communications are highly personalised, data-led, and globally scalable. Drive performance measurement and utilise AI to deliver continuous improvement across lifecycle programs.
• Cross-functional influence & delivery: Work cross-functionally with Design, Product, Engineering, and Data tribes to shape priorities, and partner with regional and functional leaders to embed lifecycle strategies across the traveller journey.
• Delivering Traveller & Business impact: Accountable for forecasting and delivering measurable impact on traveller retention, repeat sessions, and revenue contribution. Ensure campaigns are effectively managed and optimised to meet budgets and business targets.
• Enhancing Tools & processes: Leverage AI to identify & drive innovation in lifecycle tools, strategies, and tactics. Build and manage relationships with third-party tool providers, including our ESP, Braze, to ensure Skyscanner remains ahead of industry best practices.
• Presentation and Communication: Prepare and deliver presentations (incl. to senior stakeholders), providing clear updates on strategy, project progress, campaign performance and traveller impact.
• Team Builder: Previous experience in line management and managing managers, with a proven track record of leading distributed teams and developing talent.
• Lifecycle Marketing: Extensive experience managing & delivering CRM/Lifecycle Marketing programs & strategies across email & push. Proven ability to manage budgets, forecast performance, optimise campaigns & deliver against KPIs.
• Analytical Mindset: An obsession with - and proven track record of - building, delivering & optimising communications that add customer value and deliver quantifiable upside to relationships and retention.
• Marketing Tools & tech-savvy: Deep expertise with lifecycle marketing tools, segmentation, personalisation, and automation (experience with Braze ideal). Proficient in Microsoft Office & Atlassian (Miro, Confluence, Slack, JIRA). Experience in Tableau (and extracting actionable insights) is preferred.
• Stakeholder influencer: Skilled at managing stakeholders in an Agile environment, influencing priorities, and coordinating across multiple teams.
• Communication: Strong written & verbal communication, with ability to work collaboratively & influence effectively in a cross-functional, diverse & geographically spread team environment.