Head of Event Marketing

London, Hybrid (2 days in office) • £60,000 - £68,000 + Bonus • Reporting to the Marketing Director, the Head of Event Marketing is a senior role focusing on brand awareness, lead generation, delegate revenue generation, and customer engagement. This role will have two direct reports so some management experience is highly preferable.

Key responsibilities

• Plan and deliver innovative, cross‑channel marketing campaigns aligned with business and event objectives, ensuring a consistent brand experience and high quality output across all platforms.
• Oversee the end‑to‑end execution of all event marketing campaigns—email, social, digital, and website—across multiple concurrent events.
• Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders.
• Oversee the creation and execution of digital marketing strategies, including SEO, email, social media, and content marketing to drive traffic, engagement, and registrations.
• Monitor and evaluate digital campaign performance, generating data‑driven reports with actionable insights to optimise results and improve ROI.
• Build and maintain strong relationships with internal stakeholders, as well as external media, associations, and agencies to secure promotions and drive collaborative efforts.
• Oversee the promotional budget to ensure effective allocation of resources and maximise return on investment.
• Ensure consistent messaging and brand presentation across all marketing materials and communications.
• Own the use and optimisation of HubSpot for campaign automation, segmentation, lead tracking, and reporting.

Profile of Candidate

• Strong experience – Event Marketing (primarily conferences)
• Experience leading marketing strategies and managing teams.
• Strong analytical skills to evaluate performance data and make informed recommendations for optimisation.
• Proficiency in marketing technology, email automation, and marketing operations.
• Familiarity with CRM platforms (i.e. HubSpot), CMS, other event tech including apps, and relevant AI tools.
• Demonstrable experience of growing delegate revenue at a campaign and brand or business level.
• Experience of working closely with sponsorship team to drive spex marketing and increase sponsorship revenue.
• Proven ability to work effectively with cross‑functional teams, including sales and content departments.
• Capacity to translate business objectives into effective marketing strategies and operational processes.

Apply today and join a dynamic membership association driving the future of live B2B events.