Overview

London, England, United Kingdom — Hybrid (2 Days in the office). Leading Membership Association seeks a talented Head of Event Marketing to develop and execute strategic, data-driven marketing campaigns for a portfolio of live B2B events. Salary: £60,000 - £68,000 + Bonus.

Reporting to the Marketing Director, the Head of Event Marketing is a senior role focusing on brand awareness, lead generation, delegate revenue generation, and customer engagement. This role will have two direct reports, therefore some management experience would be highly preferable.

Key responsibilities

• Plan and deliver innovative, cross-channel marketing campaigns aligned with business and event objectives, ensuring a consistent brand experience and high quality output across all platforms.
• Oversee the end-to-end execution of all event marketing campaigns—email, social, digital, and website—across multiple concurrent events.
• Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders.
• Oversee the creation and execution of digital marketing strategies, including SEO, email, social media, and content marketing to drive traffic, engagement, and registrations.
• Monitor and evaluate digital campaign performance, generating data-driven reports with actionable insights to optimise results and improve ROI.
• Build and maintain strong relationships with internal stakeholders, as well as external media, associations, and agencies to secure promotions and drive collaborative efforts.
• Oversee the promotional budget to ensure effective allocation of resources and maximize return on investment.
• Ensure consistent messaging and brand presentation across all marketing materials and communications.
• Own the use and optimisation of HubSpot for campaign automation, segmentation, lead tracking, and reporting.

Profile of Candidate

• Strong experience – Event Marketing (Primarily conferences).
• Experience leading marketing strategies and managing teams.
• Strong analytical skills to evaluate performance data and make informed recommendations for optimisation.
• Proficiency in marketing technology, email automation, and marketing operations.
• Familiarity with CRM platforms (HubSpot), CMS, other event tech including apps, and relevant AI tools.
• Demonstrable experience of growing delegate revenue at a campaign and brand or business level.
• Experience working with sponsorship teams to drive sponsorship marketing and increase sponsorship revenue.
• Proven ability to work effectively with cross-functional teams, including sales and content departments.
• Capacity to translate business objectives into effective marketing strategies and operational processes.

Seniority, employment and function

• Seniority level: Director
• Employment type: Full-time
• Job function: Management
• Industries: Advertising Services