Head of EMEA Marketing

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Overview

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At Black & Veatch, our employee-owners go beyond the project. For over a century, we have been breaking down social, economic and geographic barriers by making life's critical resources accessible to all. Working with us, you will help provide critical expertise as we, along with our valued clients, deliver solutions that positively impact communities around the world. Our professionals are our greatest asset, and we believe nothing is more important than the health, happiness and professional growth of our employee-owners. With a focus on flexible work-life balance options, an expanding and diverse workforce, and limitless career growth opportunities, we will give you our best to help you give us your best, and together we can build a world of difference.

Based from either our London or Glasgow office we are seeking a strategic, analytical, and creative leader for the development, execution, and optimization of data-driven marketing strategies that align with Black & Veatch goals for business growth. This is currently a standalone role with no direct reports, although you will have close relationships and collaboration with peers and colleagues across our Marketing & Comms team and the wider business. The role requires a visionary thinker who can translate complex market insights into actionable strategies that drive brand growth, customer acquisition, and revenue performance. This senior dual role on the marketing leadership team, reporting to the Chief Marketing Officer (CMO), will serve as a global marketing strategy leader, influencing strategic and investment decisions across the enterprise. The role will be part of the extended leadership team for the EMEA region, translating regional growth goals into impactful marketing campaigns that grow the customer base.

We offer competitive compensation, 33 days annual leave (inclusive of public holidays), contributory pension, private medical cover, annual employee lifestyle allowance, annual bonus scheme, 10% annual allocation of shares as part of our Global Employee Owners scheme and more. Travel is required (approximately 40% of the year) domestically and globally, including time in Kansas City at the corporate headquarters and in-market with commercial and client teams. Hybrid or flexible work options may be offered after the first 90 days of employment based on manager discretion, job performance and work assignments. If this is problematic, please discuss flexible working options as part of our recruitment process.

Key Responsibilities

  • Strategic Planning: Develop and implement integrated marketing strategies for the Enterprise with Sector Heads of Marketing and specific accountability for EMEA across brand, product, digital, and customer experience, aligned with overall company objectives.
  • Market & Competitive Analysis: Review research and analysis of market trends, customer behavior, and competitive positioning to inform strategic direction.
  • Campaign Strategy: Partner with creative, digital, and product marketing teams to design and launch effective campaigns that generate leads, build awareness, and engage target audiences, leading to measurable targets in marketing attributed revenue growth, thought leadership and brand awareness.
  • Performance Measurement: Establish KPIs and dashboards to track marketing effectiveness; provide regular reporting and actionable insights to leadership.
  • Go-to-Market Execution: Collaborate with sales, product, and business units to ensure cohesive execution of go-to-market plans for new products, services, or launches.
  • Budget Management: Manage the strategic marketing budget, optimizing spend across channels based on performance and ROI.
  • Cross-functional Leadership: Influence and align stakeholders across marketing, sales, business and sector organizations, solutions, finance, and executive leadership to ensure strategy success.

Preferred Qualifications

  • Degree in Marketing, Business, or a related field is preferred but not essential
  • Industry experience (preferably in an EPC company or similar energy-related construction/engineering business)
  • Significant and proven experience in marketing strategy, brand strategy, or similar roles
  • Experience leading new market entry and marketing in global regions including establishing brand and portfolio presence
  • Strong analytical skills with a deep understanding of marketing metrics, segmentation, and customer journey mapping
  • Experience in B2B commercial functions for infrastructure and energy industry segments
  • Proficiency with CRM, analytics tools, and marketing automation platforms
  • Strong writing, communication and presentation skills
  • Executive presence and ability to work alongside and coach senior executives as counsel
  • Demonstrated ability to translate strategies into measurable business results
  • Proven track record of leading successful global marketing initiatives across the omni-channel toolkit
  • Strong strategic thinking and problem-solving abilities
  • Ability to manage multiple projects and timelines with attention to detail
  • Adept at engaging with senior executives and communicating impactfully

Minimum Qualifications

  • Progressive management experience in related areas
  • Industry experience
  • All applicants must be able to complete pre-employment onboarding requirements, which may include background checks, drug screen, and motor vehicle records search, in compliance with applicable laws and regulations

Equal Employment Opportunity

BVH, Inc., its subsidiaries and affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender identity and expression, disability, veteran status, pregnancy status or other protected status by law.

Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy. Professionals may be eligible for a performance-based bonus program.

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Location:
Greater London
Category:
Marketing & Media

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