Head of Ecommerce & Performance Marketing

A leadership role within the dynamic world of luxury beauty and skincare, where innovation, strategy, and creativity come together to drive digital success.

The Role

As Head of Ecommerce & Performance Marketing, you’ll take charge of shaping and executing a powerful, multi-channel digital strategy designed to grow revenue, maximise profitability, and elevate the customer UX. This is a hands-on, strategic leadership position where you’ll play a pivotal role in defining the future of the brand’s ecommerce and digital marketing.

Your key responsibilities will include:

• Leading website performance improvements to boost trading results and user experience.
• Developing strategies to increase traffic, conversion, average order value, and customer lifetime value.
• Owning the paid digital marketing mix, with a strong focus on PPC and Meta optimisation.
• Building and delivering accurate revenue forecasts and managing budgets.
• Creating and overseeing the digital content and promotional calendar.
• Managing CRM strategy, segmentation, and digital customer journeys.
• Developing a robust affiliate programme and expanding key partnerships.
• Directing ecommerce website development, functionality, and integrations.
• Maintaining GDPR, PCI compliance, and security standards across platforms.
• Reporting on performance metrics, ensuring all marketing activity meets ROAS targets.
• Managing third-party agencies and fostering effective cross-team collaboration.
• Leading, inspiring, and developing the ecommerce team.

We’re looking for someone with a proven track record in ecommerce and performance marketing, who thrives in a fast-paced, ever-evolving digital landscape. You’ll be a confident strategist with commercial acumen, a passion for analytics, and an appreciation for premium beauty brands.

You’ll bring:

• Solid experience in ecommerce leadership roles
• A deep understanding of digital marketing channels and ROI optimisation
• Strong analytical skills and a data-driven mindset
• An eye for detail and a flair for delivering exceptional customer experiences
• Hands-on experience with web development projects and third-party agency management
• The ability to lead, motivate, and inspire teams with a collaborative approach

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Management

Industries

• Retail Luxury Goods and Jewelry