Head of Ecommerce and Performance Marketing

The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip+Fab.Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fab’s mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge.We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships.Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.

The Opportunity

The Head of Ecommerce & Performance Marketing is responsible for leading and planning the execution of a multi-channel digital strategy to meet revenue and profitability targets within budget requirements.

You will create a clear plan for short and long-term growth and profitability by increasing traffic, revenue, conversion rate, average order value and overall user experience, whilst optimising customer lifetime value and minimising customer returns.

Responsible for the full paid digital marketing mix, you will manage a commercially minded expenditure budget, focused on bringing the Rodial message to life across channels, focusing heavily on PPC and Meta optimisation whilst developing other channels and keeping in constant touch with agency partners to optimise and scale wherever possible.

A dynamic, hands-on leader, you will lead and develop the team, setting the strategy and executing with accuracy and passion for the brand, ensuring consistent brand identity across all touch points.

Please note we work 4 days a week from our office in W11 and Fridays from home.

Key Responsibilities

• Responsible for on-going improvements in website performance to maximise its trading and user experience, optimising conversion rate and identifying new opportunities for growth.
• Continually analyse site performance to maximise trading and customer journey; focusing on UX design, loading times, optimising AOV and conversion rate, and identifying new opportunities
• Full responsibility for setting net revenue and budget forecasts to meet business P&L objectives
• Ensure exceptional customer experience from landing on the site to the order being delivered
• Reporting on performance and commercial objectives, whilst ensuring all activities meet ROAS targets
• Create and manage the online content strategy and promotional plan
• Develop and manage a comprehensive digital marketing strategy with campaigns to drive traffic and sales.
• Build credible and meaningful relationships with internal teams to be the bridge between organic social/PR and Ecommerce with both your creative strategy, trading alignment, paid influencer strategy and paid media spend
• Ensure alignment with brand marketing/retail activities
• Develop and manage the CRM database, segmentation strategy and our Loyalty programme
• Define the digital marketing strategy to increase ROI which brings to the brand to life, listening to our customers and ensuring relevant digital activity across channels
• Manage and develop the affiliate program to optimise current affiliate relationships and recruit new partners
• Copywriting for onsite, SEO and digital marketing activities
• Oversee all website functionalities and integrations, working with the web development agency and the SAP specialist agency to maintain a sound integration between the website and SAP
• Lead website development projects, directing technical development across site functionality, UX and aesthetics to provide a best in class ecommerce experience
• Forecasting for annual budgets as well as stock allocation
• Manage web PCI compliance and ensure site security is kept up to date, as well as GDPR
• Manage all third-party relationships including development agency, web hosting provider, SAP specialist agency, paid search agency, affiliate network and warehouses

To be successful in this role you will have the following:

• Previous experience at this level, particularly in building and implementing an online strategy for acquisition and retention across multiple digital channels including paid search, paid social, affiliates, email and organic search
• Strong understanding of Shopify, Klaviyo, Google Analytics, Meta and other paid ad platforms as well as SEO and PPC
• Strong analytical skills for evaluating site analytics and customer data to report against business KPI's and provide invaluable insight to senior stakeholders to help shape ongoing marketing strategy
• Ability to juggle multiple projects and understand cost, resource and technological requirements

Head of Ecommerce and Performance Marketing

Experience

Head of Ecommerce and Performance Marketing