Overview

Mulberry is a global brand with a strong sustainability ethos. This role leads the next phase of the Global Mulberry digital marketing strategy and channel optimisation, overseeing all aspects of digital marketing to drive profitable customer acquisition, consumer engagement, and retention.

The Role

The Head of Digital Marketing will lead the next phase of the Global Mulberry digital marketing strategy and channel optimisation. This role will oversee all aspects of digital marketing, partnering with the organisation to drive profitable customer acquisition, consumer engagement, and retention. The ideal candidate will combine strong people leadership with hands-on expertise in digital channels (including Paid Search/Social, Affiliates, CRM, SEO), and be analytically minded and a strong collaborator.

Duties and Responsibilities

• Define the annual Digital Marketing strategy including the management of the digital media budgets, the setting of annual customer retention forecasts and supporting the business turnover through Digital Marketing channels.
• Manage and mentor a team of digital marketing professionals, agencies, and partners.
• Manage global spend allocation for Digital Marketing activities, working closely with global finance teams on forecasting and budgeting processes.
• Work with the Global Brand Marketing and Regional Leads to develop holistic, cross-channel marketing campaigns, identify and leverage digital opportunities that support the central communications strategy.
• Identify growth and development opportunities through transparent and actionable business reporting and insights that can be shared and easily understood by the wider business.
• Work closely with the Marketing, Trading and Retail teams to develop digital CRM programme, driving acquisition and retention to build loyalty and convert high potential Mulberry customers.
• Oversee the management of paid media campaigns (search, display, social, programmatic, affiliates), setting agency/team objectives to deliver annual growth and maintain positioning.
• Create and manage the SEO strategy, working with the organisation to ensure SEO is always a considered factor for all site development, site content, organic social media and press activity.
• Work closely with Brand Marketing team to plan and execute global digital content partnerships with key publishers to help reach and engage new audiences.

Culture

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
• Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
• Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability

• As a certified B Corp, we are committed to using business as a force for good. You\'ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
• Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Skills and Experience Required

• Excellent understanding of Digital Marketing with 10 years\' experience.
• Expert understanding of ecommerce and digital experience, particularly within the luxury industry.
• A strong and diplomatic team player, able to work across multiple departments with differing objectives.
• Ability to lead, motivate and inspire a team, both within the digital department and across the wider business and third parties.
• Ability to manage a multi-million-pound marketing budget whilst maximising the return on investment.

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email talent@mulberry.com.