Growth Marketing Specialist, Corporate Solutions

Nasdaq is looking for a Growth Marketing Senior Specialist to supercharge growth across the customer lifecycle for the EMEA region. This is an exciting opportunity to own a multi-faceted marketing strategy and work cross-functionally to deliver business impact to take activation plans from start to finish. This role is responsible for strategizing data-informed multi-channel marketing campaigns that drive effective return-on-investment and accelerate revenue growth throughout all stages of the buyer’s journey. Reporting to the Global Director of Growth Marketing for Corporate Solutions, this role will need to align with revenue leaders, sales managers, and BDRs in achieving shared revenue targets.

You will need to read the following sections for a complete view of responsibilities and qualifications.

Responsibilities

• Local Marketing Strategy: Understand the overarching strategy and ensure alignment with business, sales and marketing priorities. Own marketing KPIs for the region.
• Demand funnel development: Develop strategies to build a healthy and active demand funnel for the business. Monitor and maintain sustainable full buyer funnels, activate and lead the chain of actions when needed.
• Regional planning: Build regional marketing plans in collaboration with Portfolio, Content and Campaign teams.
• Sales collaboration: Work directly with sales across all product segments to maintain lead and conversion SLAs, forecast opportunities and resolve risks.
• Local partnerships and trends: Be the go-to expert for local association partnerships, industry trends, regulatory updates and the competitive landscape.
• Community relations: Build and maintain a strong relationship with local business community and media organizations.
• Agility: Clearly identify priorities and work quickly to accommodate strategic pivots and market changes.
• Reporting: Present weekly and quarterly updates for channel efficiency, ROI and KPI performances, trends, SWOT analyses and learnings.

Field Marketing Execution

• Collaborate with Campaign Center of Excellence and Digital team to design, activate and monitor demand-gen channels as part of campaigns to generate leads and improve conversion rates from leads to opportunities (Email, PPC, SEO, nurture programs, advertising, webinars, etc.).
• Support regional in-person events in partnership with the global Events strategy team. Own pre- and post-event marketing materials, and guide sales and marketing follow-up strategy to maximize ROI. Some travel or after-hours work may be required.
• Work closely with Sales Development and Inside Sales to provide upper-funnel high-quality lead flow and optimize channels based on lead quality feedback.
• Collaborate with sales to understand local content needs and coordinate with Content Marketing to address gaps quickly and at pace.

Reporting, Optimization & Stakeholder Management

• Monitor and report campaign performance with granular tracking across relevant KPIs, including responses, MQLs, SAL, pipgen and closed sales.
• Work with Digital Marketing to generate and monitor demand-gen channel ROI: clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, revenue, etc.
• Establish and maintain a regular reporting cadence of key metrics.
• Maintain documentation of campaigns using campaign briefs, demand-gen channels, assets, vendors, reporting tools. Use Monday.com to manage deliverables.
• Follow centralized processes to ensure workflow efficiency and timely communication with stakeholders and managers for visibility.

Qualifications

• 5 years of experience owning marketing and demand-gen functions.
• Experience working with Sales daily and a proven ability to influence decision-making.
• Experience activating marketing demand-gen channels and reporting: nurture emails, PPC, LinkedIn, advertising, content syndication, events, webinars.
• Solid understanding of the lead stages and sales funnel from lead to opportunities.
• Strong working knowledge of Salesforce and Microsoft Office Suite.
• Excellent attention to detail and highly organized.
• Ability to work effectively in a minimally supervised, fast-paced environment.
• Strong problem-solving skills with the ability to analyze issues from multiple perspectives and derive pragmatic solutions.
• Team player with effective communication and the ability to share ideas and plans with stakeholders.
• Outstanding interpersonal and communication skills to work across teams and multiple division stakeholders.

Why Join Us

• Be part of a forward-thinking company that values innovation and creativity.
• Opportunity to work with a talented team and contribute to impactful marketing initiatives.
• Competitive salary and benefits package.
• Hybrid work environment available (at least 3 days in the office, subject to change).

Equal Opportunity

Nasdaq is an equal opportunity employer. We encourage applications from suitably qualified candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We provide reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.