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Growth Marketing Specialist, Corporate Solutions

Local Marketing Strategy

• Understand the overarching strategy and ensure alignment with business, sales and marketing priorities. Own marketing KPIs for the region.
• Develop strategies to build a healthy and active demand funnel for the business. Monitor and maintain sustainable full buyer funnels, activate and lead the chain of actions when needed.
• Build regional marketing plans in collaboration with Portfolio, Content and Campaign teams.
• Work directly with sales across all product segments to maintain lead and conversion SLAs, forecast opportunities and resolve risks.
• The go-to expert for local association partnerships, industry trends, regulatory updates and competitive landscape.
• Build and maintain a strong relationship with local business community and media organizations.
• Clearly identify priorities and work quickly to accommodate strategic pivots and market changes
• Present weekly and quarterly updates for: channel efficiency, ROI and KPI performances, trends, third-party organization SWOT analysis, and learnings

Field Marketing Execution

• Collaborate with Campaign Center of Excellence and Digital team to design, activate and monitor demand-gen channels performance as part of your campaigns to generate leads and improve conversion rates from leads to opportunities: Email, PPC, SEO, nurture programs, advertising, webinars, etc.

• Support regional in-person events in partnership with global Events strategy team. Own the pre- and post-event marketing materials, and guide sales and marketing follow-up strategy, with the goal to generate maximum returns on investment. This position may occasionally require working or traveling outside of hours (including some weekends)

• Work closely with the Sales Development and Inside Sales teams to provide upper funnel high quality lead flow and optimize channels based on lead quality feedback
• Collaborate with sales to understand local content needs and work with Content Marketing to solution for gaps quickly and at pace with needs

Reporting, Optimization & Stakeholder Management

• Monitor and report campaign performance with granular tracking across relevant KPIs, including responses generated, MQLs, SAL, pipgen and closed Sales.
• Work with Digital Marketing to generate and monitor demand-gen channel ROI: clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, revenue, etc.

• Establish and maintain a regular reporting cadence of key metrics
• Maintain a documentation of campaigns using campaign brief template, demand-gen channels, assets, vendors, reporting tools. Use project management tool – Monday.com – to manage deliverables
• Follow centralized process to ensure workflow efficiency and communicate with stakeholders and managers timely for visibility

You will need the following qualifications.

• 5 years of experience in owning marketing and demand-gen functions
• Experienced working with Sales on a daily basis and having a proven record of influencing decision-making
• Experienced in activating marketing demand-gen channel and their reporting: nurture emails, PPC, LinkedIn, advertising, content syndication, events, webinars
• Solid understanding of the lead stages and sales funnel, from lead to opportunities
• Strong working knowledge with Salesforce and Microsoft Office Suite
• Excellent attention to detail and highly organized
• Demonstrated ability to work well in a minimally supervised, fast-paced environment.
• Strong problem-solving skills, able to analyze issues from multiple perspectives and derive pragmatic and comprehensive solutions to problems
• Team player who can communicate effectively and energetically, bringing forth ideas, plans, and strategies to other stakeholders
• Outstanding interpersonal and communication skills and the ability to work effectively across teams & multiple division stakeholders

Why Join Us?

• Be part of a forward-thinking company that values innovation and creativity.
• Opportunity to work with a talented team and contribute to impactful marketing initiatives.
• Competitive salary and benefits package

• If you are passionate about marketing operations and have a knack for writing engaging emails that capture attention, we would love to hear from you!

This position offers the opportunity for a hybrid work environment (at least 3 days a week in office, subject to change), providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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