Overview

Global Senior Marketing Activation Manager

Job Description: At Sage, we’re passionate about helping businesses of all sizes thrive through the power of innovation, technology, and collaboration. Our marketing operations play a crucial role in enabling growth across global and regional markets. As we continue to scale, we’re looking for a strategic leader to join our team and unlock the full potential of our marketing technology and enablement capabilities.

About the Role

We’re seeking a Global Senior Marketing Activation Manager to lead a globally distributed team of MarTech and marketing enablement experts. This role is pivotal in bridging regional marketing needs with global roadmaps, ensuring operational excellence, and maximising the value of our MarTech investments. If you’re passionate about driving innovation, fostering collaboration, and enabling high-impact marketing at scale, this is the opportunity for you.

This is your chance to shape the future of global marketing enablement at Sage. You’ll work at the cutting edge of marketing technology, influence strategy at a senior level, and lead a team that drives measurable business impact. In return, we offer a supportive, forward-thinking culture, opportunities for professional growth, and the chance to be part of a global organisation that’s dedicated to helping businesses thrive.

Location - Hybrid, 3 days per week out of our Newcastle, London or Winnersh office.

Key Responsibilities

• Team Leadership & Operational Oversight: Lead and develop a global team of MarTech SMEs, workflow managers, and enablement leads, ensuring alignment with business goals and fostering a high-performance culture.
• Strategic Enablement & Business Impact: Build business cases that demonstrate measurable value from MarTech initiatives, driving efficiency and revenue growth.
• Stakeholder Engagement & Collaboration: Act as the key liaison across marketing enablement, Routes-to-revenue, IT, and routes-to-revenue teams to prioritise and deliver high-impact initiatives.
• Innovation & Process Optimisation: Champion adoption of new technologies and AI-enabled solutions while continuously improving workflows, governance, and compliance across regions.
• Cross-Functional Influence: Represent the MarTech function in senior forums and decision-making bodies, influencing strategy and ensuring regional needs are fully integrated into global plans.

Essential Skills & Experience

• Proven experience leading global marketing operations or MarTech teams, with a track record of developing talent and driving performance.
• Strong knowledge of MarTech platforms such as Adobe, Eloqua, Salesforce, and ON24, with a deep understanding of their strategic application.
• Expertise in campaign tagging, tracking techniques, and asset management for effective reporting.
• Demonstrated ability to build compelling business cases and influence senior stakeholders.
• Excellent leadership, communication, and problem-solving skills, with experience navigating complex matrix environments.

Your benefits (UK Based Roles)

• Benefits video – https://youtu.be/TCMtTYUUiuU
• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working
• #LI-SW1

Additional Information

• Function: Performance Marketing
• Country: United Kingdom
• Office Location: Newcastle;London;Winnersh
• Work Place type: Hybrid
• Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.

Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.