Global Senior Marketing Activation Manager

Sage, Newcastle Upon Tyne, England, United Kingdom

Overview

At Sage, we’re passionate about helping businesses of all sizes thrive through the power of innovation, technology, and collaboration. Our marketing operations play a crucial role in enabling growth across global and regional markets. We’re looking for a strategic leader to join our team and unlock the full potential of our marketing technology and enablement capabilities.

About The Role

We’re seeking a Global Senior Marketing Activation Manager to lead a globally distributed team of MarTech and marketing enablement experts. This role bridges regional marketing needs with global roadmaps, ensuring operational excellence and maximising the value of our MarTech investments. You’ll drive innovation, foster collaboration, and enable high-impact marketing at scale.

This is your chance to shape the future of global marketing enablement at Sage. You’ll work at the cutting edge of marketing technology, influence strategy at a senior level, and lead a team that drives measurable business impact. We offer a supportive, forward-thinking culture, opportunities for professional growth, and the chance to be part of a global organisation dedicated to helping businesses thrive.

Location – Hybrid, 3 days per week out of our Newcastle, London or Winnersh office.

Responsibilities

• Team Leadership & Operational Oversight: Lead and develop a global team of MarTech SMEs, workflow managers, and enablement leads, ensuring alignment with business goals and fostering a high-performance culture.
• Strategic Enablement & Business Impact: Build business cases that demonstrate measurable value from MarTech initiatives, driving efficiency and revenue growth.
• Stakeholder Engagement & Collaboration: Act as the key liaison across marketing enablement, Routes-to-revenue, IT, and routes-to-revenue teams to prioritise and deliver high-impact initiatives.
• Innovation & Process Optimisation: Champion adoption of new technologies and AI-enabled solutions while continuously improving workflows, governance, and compliance across regions.
• Cross-Functional Influence: Represent the MarTech function in senior forums and decision-making bodies, influencing strategy and ensuring regional needs are integrated into global plans.

Essential Skills & Experience

• Proven experience leading global marketing operations or MarTech teams, with a track record of developing talent and driving performance.
• Strong knowledge of MarTech platforms such as Adobe, Eloqua, Salesforce, and ON24, with a deep understanding of their strategic application.
• Expertise in campaign tagging, tracking techniques, and asset management for effective reporting.
• Demonstrated ability to build compelling business cases and influence senior stakeholders.
• Excellent leadership, communication, and problem-solving skills, with experience navigating complex matrix environments.

Benefits

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• Ongoing training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Software Development

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