Field Marketing Specialist
3 Days Old
Overview
NAVEX is a global leader in GRC solutions and helps organisations strengthen their risk and compliance programs with a 360-degree view of enterprise, third party and ecosystem risk for enhanced regulatory compliance and proactive risk management. The NAVEX One platform empowers compliance through connecting unparalleled industry intelligence and insights. Worldwide, we have over 13,000 customers who trust NAVEX to address evolving regulations and their compliance challenges.
As our Demand Generation Specialist, you will play a critical role in ensuring that our demand marketing becomes best in class, and that you support all marketing efforts aimed at raising awareness amongst our target audiences and markets, generating pipeline and revenue opportunities for our commercial teams.
This is a pivotal role focused on growth, with the opportunity to work with a range of internal and external stakeholders to ensure that demand generation efforts align with sales and business growth objectives including supporting commercial revenue growth, overall pipeline growth and marketing generated, and marketing influenced revenue.
What you’ll do
- Plan, execute, and optimise integrated multi-channel programs and campaigns to attract and engage new business prospects, nurture leads, and optimise conversion pathways
- Collaborate with marketing and sales leaders to develop strategy using a data-driven, performance-based approach
- Coordinate with other marketing functions (e.g., digital, content, creative) to ensure alignment of demand generation activities and ownership of campaign calendars
- Align with the Business Development Representative (BDR) team for all demand campaigns (inbound and outbound) including lead management
- Establish and optimise scalable campaign and lead-management processes, tracking lead lifecycle and conversion rates
- Define activity success metrics and analyse performance to optimise to meet targets
- Manage agencies, suppliers, and budgets
- Utilise the company’s Martech stack to support demand generation activities
What you’ll need
- Bachelor’s degree in marketing, business management, or equivalent experience in a SaaS environment
- 2+ years’ experience coordinating and executing global demand generation campaigns (copywriting, channel strategy, advertising, email marketing, webinars, and more)
- Strong understanding of demand generation programmes with a track record of owning campaigns, generating high-quality leads, and driving pipeline growth
- Experience creating and executing successful B2B integrated demand generation campaigns
- Experience working with sales leaders, sales teams, and BDRs to drive leads
- Experience developing lead generation and nurturing strategies including segmentation and personalised communication
- Excellent analytical and data-driven thinking with a focus on metrics, measurement and optimisation
- Ability to work effectively in a distributed team
- Knowledge of marketing technologies such as Salesforce, Marketo, LinkedIn, and Microsoft Office
- Experience negotiating with and managing suppliers
- Strong written and verbal communication with the ability to see the big picture of marketing strategy
- Ability to drive results through decision-making, marketing strategy, and project management in line with NAVEX’s values
What we offer
- Career growth. Market-leading training and a clear career plan to advance your career.
- Real rewards. Competitive pay, strong wellbeing benefits, and additional benefits beyond salary.
- Meaningful purpose. Products and solutions with real-life impact across the globe.
- Life flexibility. Quality time for yourself and loved ones.
- An inspiring culture. Leaders who care, invested teammates, and collaborative environments.
- Industry leadership. Part of a fast-growing organisation known for excellence.
Our side of the deal
- Every team member is required to have a career plan in place, to be reviewed with their manager after six months in the role.
- Pay progression based on performance.
We’re committed to helping you thrive in all aspects of your life. Our pay programs are just one element of this. Check NAVEX’s career page for more information.
We’re an equal opportunity employer, including all disability and veteran status.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
- Location:
- London
- Category:
- Marketing & Media
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