1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.With Intelligence is a leading provider of business intelligence, data, insights and industry events on the global asset management industry. We provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries, employing over 500 staff globally with our head office based in London.We are seeking an Event Marketing Executive to oversee the digital aspects of our event marketing campaigns, driving attendance, increasing registrations, and expanding our overall reach.Reporting to the Head of Event Marketing, the successful candidate will work closely with other marketing stakeholders to deliver event marketing campaigns, while also supporting the broader brand marketing strategy.The ideal candidate will be organised, innovative, and passionate about developing engaging digital marketing campaigns. They should thrive under pressure, maintain high attention to detail, and be capable of managing multiple concurrent campaigns. This is an excellent opportunity for an ambitious individual seeking to advance their marketing career.ResponsibilitiesUse email marketing platforms and automations (Pardot and SendGrid) to deliver effective direct marketing campaigns.Create email campaigns, including building dynamic templates, audience segmentation, and copywriting.Execute strategies that drive brand awareness, engagement, and conversions across new and existing subscribers.Monitor and regularly report on the effectiveness of all campaign activity. Demonstrate ROI and recommend strategic changes based on data analysis.Create visual assets using design tools like Canva to produce engaging content for event promotions.Collaborate with the events team to implement best practices, optimise customer conversion, and facilitate cross-functional event promotion.Use market intelligence, customer insights, and data analysis to improve understanding of audiences and enhance marketing effectiveness.RequirementsRequired ExperienceIdeally, 12 years of B2B marketing experience in an events or digital marketing role, with a focus on email marketing and campaign planning.CRM knowledge and experience (previous experience with Salesforce, Pardot, and SendGrid is an advantage).Experience creating and publishing social media content, with exposure to owned, paid, and earned media strategies.Strong project management skills, with the ability to handle multiple projects, maintain attention to detail, and deliver to tight deadlines.Demonstrated experience managing strategic media partnerships and related relationships.Excellent verbal and written communication skills.A self-starter, able to work independently and lead multiple projects autonomously.Additional AttributesAbility to understand different personas and the unique needs of different brands to deliver targeted marketing campaigns that increase engagement and yield.Benefits24 days annual leave rising to 29 daysEnhanced parental leaveMedicash (Health Cash Plans)Wellness DaysFlexible Fridays (Opportunity to finish early)Birthday day offEmployee assistance programTravel loan schemeCharity daysBreakfast providedSocial Events throughout the yearHybrid WorkingOur CompanyWith Intelligence is based at One London Wall, London EC2Y 5EA. We offer amazing benefits, free breakfast daily and drinks provided all day, every day. We actively encourage social networks that oversee activities from sports, book reading to rock climbing, that you are free to join.As part of our company, you will enjoy the benefits of an open plan office and working with a social and energetic team. With Intelligence provides exclusive editorial, research, data and events for senior executives within the asset management industry. These include hedge funds, private credit, private equity, real estate and traditional asset management, and our editorial brands are seen as market leaders in providing asset manager sales and IR execs with the actionable information they require to help them raise and retain assets. To maintain and grow our position in the market we need to continue to hire highly motivated, thoughtful and to ensure our subscribers are getting the exclusive intelligence they need first, and most comprehensively, through our range of services. If you are interested so far in what you have read, please apply, we look forward to hearing from you.We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by application. #J-18808-Ljbffr