Overview Lazard Asset Management is looking for an Email Marketing Specialist to support the development and execution of its digital marketing efforts. The Email Marketing Specialist will be responsible for designing and overseeing the end-to-end execution of email marketing campaigns. Responsibilities

Design, build and implement multi-channel and multi-wave email campaigns and customer journeys that drive customer engagement and create marketing qualified leads for sales Collaborate with sales, compliance, and product teams Maintain and manage segmented contact lists within Salesforce.com Identify, track and report on meaningful KPIs for marketing programs Analyze and implement remediation plans to ensure email campaigns are adhering to best practices Research and strategize on tools, vendors, and technologies to improve campaign programs Ensure campaign programs are following financial regulations Monitor campaign performance for global regions where LAM does business Perform regular campaign audits for digital assets and work with digital teams to address deficiencies Continually track and report on campaign budget and results Identify opportunities to streamline campaign operations and improve efficiency

Benefits We strive to enhance the total health and well-being of our employees through comprehensive, competitive benefits. Our goal is to offer a highly individualized employee experience that enables you to balance your commitments to career, family, and community. When you work for Lazard, you are working for an organization that cares about your unique talents and passions, and will continue to invest in the development of your career. Qualifications

3+ years of email marketing experience, preferably within financial services or other highly regulated industries Undergraduate degree in Marketing, Communications, Business, or related field Strong proficiency in email platforms (Marketo and/or SalesForce Marketing Cloud a plus) and Salesforce.com CRM Experience managing complex marketing automation workflows and segmentation strategies. Knowledge of HTML/CSS for email is a plus Experience working with BrightTalk technology preferred Familiarity with financial industry regulations and compliance standards in marketing communications Strong understanding of how to use data to make campaign design decisions Excellent writing skills, with proof of success; Presentation skills and desire to educate others on best practices for campaign design and execution Ability to use software programs such as Excel, Tableau, and Power BI to create dashboards to report campaign results Effective communication skills and ability to develop strong relationships with key stakeholders

Company Information Lazard is one of the world's leading financial advisory and asset management firms. Our people make the difference. With just over 3,000 employees, our tight-knit community allows for professionals eager to learn and willing to teach to connect and grow together. We believe that diversity, equity, inclusion, and allyship are not just business imperatives - they are central pillars of our employee experience. Our entrepreneurial culture and flat structure allow creative ideas and original concepts to drive our business forward - and for careers to take flight. Many of the world's leading investors - from individuals to institutions across the globe - have entrusted Lazard Asset Management. We pride ourselves in uncovering the best investment opportunities for our clients. The purpose of our asset management business is to help our clients invest for the future - whether it's for retirement, to grow and preserve inter-generational wealth, or to benefit the organizations that make our world smarter, healthier and more sustainable. Lazard is an intellectual capital business focused on delivering the best advice and solutions to clients. Achieving these objectives requires us to identify, develop and retain the best talent. A workforce comprised of people with varied backgrounds and experiences creates a rich diversity of thought that empowers us to challenge conventional wisdom, as diverse perspectives lead to better decisions. Our appreciation of diversity's strength is ingrained in our multi-cultural heritage. As a global firm that has grown organically from local roots in different countries, we have a deep tradition of respect for individual differences, which has been core to our success for several decades. The ongoing cultivation of diversity and an inclusive, equitable culture are essential to our continued growth. We are committed to sustaining an environment in which all employees - regardless of socioeconomic status, race, color, nationality, religion, gender, gender expression, sexual orientation, physical abilities, veteran or military status - can maximize their individual potential and our collective success. #J-18808-Ljbffr