OverviewLazard Asset Management is looking for an Email Marketing Specialist to support the development and execution of its digital marketing efforts. Asset Management, London.Lazard is one of the world’s leading financial advisory and asset management firms. Our people make the difference. We value diversity, equity, inclusion, and allyship as central pillars of our employee experience. Our entrepreneurial culture and flat structure foster ideas and growth.Email Marketing Specialist - LondonResponsibilitiesDesign, build and implement multi-channel and multi-wave email campaigns and customer journeys that drive customer engagement and create marketing qualified leads for salesCollaborate with sales, compliance, and product teamsMaintain and manage segmented contact lists within Salesforce.comIdentify, track and report on meaningful KPIs for marketing programsAnalyze and implement remediation plans to ensure email campaigns adhere to best practicesResearch and strategize on tools, vendors, and technologies to improve campaign programsEnsure campaign programs follow financial regulationsMonitor campaign performance for global regions where Lazard Asset Management does businessPerform regular campaign audits for digital assets and work with digital teams to address deficienciesContinually track and report on campaign budget and resultsIdentify opportunities to streamline campaign operations and improve efficiencyRequirements3+ years of email marketing experience, preferably within financial services or other highly regulated industriesUndergraduate degree in Marketing, Communications, Business, or related fieldStrong proficiency in email platforms (Marketo and/or Salesforce Marketing Cloud a plus) and Salesforce.com CRMExperience managing complex marketing automation workflows and segmentation strategiesKnowledge of HTML/CSS for email is a plusExperience working with BrightTalk technology preferredFamiliarity with financial industry regulations and compliance standards in marketing communicationsStrong understanding of how to use data to make campaign design decisionsExcellent writing skills with proven success; strong presentation skills and desire to educate others on best practices for campaign design and executionAbility to use Excel, Tableau, and Power BI to create dashboards and report campaign resultsEffective communication skills and ability to develop strong relationships with key stakeholdersWhat We OfferWe strive to enhance the total health and well-being of our employees through comprehensive, competitive benefits. Our goal is to offer a highly individualized employee experience that enables you to balance career, family, and community. When you work for Lazard, you are working for an organization that cares about your talents and will invest in your career development.Inclusion at LazardLazard is an intellectual capital business focused on delivering the best advice and solutions to clients. We identify, develop and retain the best talent and cultivate a diverse and inclusive culture. Our environment welcomes all employees regardless of socioeconomic status, race, color, nationality, religion, gender, gender expression, sexual orientation, physical abilities, veteran or military status, to maximize individual potential and our collective success.#LAM #J-18808-Ljbffr