Ecommerce/Digital Marketing manager

1 Days Old

About Balfour Winery Set in the heart of the Kent countryside, Balfour Winery is one of the UK’s leading producers of English wine. With innovation, sustainability and authenticity at our core, we pride ourselves on creating exceptional wines and experiences for our customers. As our direct‑to‑consumer channel continues to grow, we’re looking for a driven, hands‑on Ecommerce/Digital manager to join our marketing team and take our online sales and Wine Club to the next level. The Role We seek an experienced e‑commerce marketing expert with a history of driving web sales in the drinks business ideally, or luxury goods retail business. The most important qualities required for this exciting role is the ability to create website content which has a clear commercial approach to sales, preparing and executing social media advertising to drive sales through all relevant channels, as well as communicating with our existing winery followers both online and at the winery. As part of this role the applicant needs to take responsibility for driving sales through guests coming to the winery, both social and corporate. This will require a knowledge and skill in executing marketing material, both digital and visual that leads to retail wine sales and wine club memberships. In 2025 70,000 visitors will come to the winery as part of our wine tourism activities. This role requires a hands‑on, practical approach with relevant experience and vision to achieve our goals. Entrepreneurial flair for sales marketing both online and at the winery is important. Qualifications & Experience Required:
Strong track record in digital marketing, with hands‑on experience across Programmatic, Paid Social, and PPC. Proven ability to deliver growth and measurable results within a fast‑paced, high‑performing ecommerce environment. Confident managing significant paid advertising budgets and optimising spend for maximum impact. Strong analytical mindset, able to take an evidence‑led approach to digital performance. Proficiency with web analytics tools (e.g. Google Analytics 4).
Desirable:
An interest in wine and a willingness to learn; we’re happy to support your development with WSET qualifications. Experience with Amazon advertising and marketplace management. Experience with email marketing platforms. A creative eye, with experience briefing and guiding digital assets.
What We Offer
Competitive salary, dependent on experience. A unique opportunity to be part of a prestigious English winery. Staff discounts on wines and experiences. The chance to work in a beautiful vineyard setting with a small, friendly, and driven team.
How To Apply To apply, please send your CV and a short cover letter outlining your suitability for the role to kerry@balfourhospitality.com. #J-18808-Ljbffr
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Location:
Staplehurst, England, United Kingdom
Job Type:
FullTime

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