Overview

Entrust’s Identity Security Segment is seeking a passionate product marketing professional to take a leadership role within the product segment, and across Solutions Marketing. The Solutions Marketing Director defines the messaging, positioning, and go-to-market strategy – working closely with engineering, product management, corporate marketing, channels and field sales organizations to help take Entrust Identity Security to the next level. Key functions of the Solutions Marketing group are to provide voice of customer, analysts, competitive and market insights, direction and content for sales/channel enablement, product messaging and positioning, launch products, and to help define and drive the overall strategic direction and evolution of the portfolio.

This Identity Security Solutions Marketing Director plays a critical role in growing Entrust’s share in the highly competitive Identity Security market. You will be responsible for defining the compelling solution value proposition for key use cases, and building messaging that is differentiated, clear, simple, and compelling. As the chief Identity Security storyteller, you will serve as a global subject matter expert on the market, trends, and Entrust products. And as a director you will lead cross-functional initiatives that are critical to growing the Entrust business. The ideal candidate will have a deep understanding of the Identity market, a passion for storytelling, experience leading cross-functional teams, management experience, and an ability to get work done.

Please note this is a hybrid role with 3 days a week in our London office.

Responsibilities

• Develop and execute annual and quarterly product marketing, analyst and communication strategies and plans, working in partnership with growth and field marketing.
• Develop product positioning and the overall story with product management that is both relevant, compelling, and differentiating in the market
• Define and articulate the solution communication strategies, positioning, unique value proposition, and messaging plans for various target use cases, audiences, and personae
• Be the expert on your customers, how they buy, their buying criteria and how to best reach them; glean deep customer insights that lead to better ROI
• Develop accurate, timely, and industry focused product collateral, thought leadership content, and sales enablement content, including: datasheets, website content, white papers, playbooks, and battle cards that bring impactful content to Entrust sales, partners, and end users. Continuously tweak to optimize effectiveness
• Turn strong messaging and positioning platforms highlighting key differentiators into a solid go-to-market strategy that provides the marketing and sales teams with all the necessary tools and tactics needed to attract and convert customers across a global landscape
• Coordinate with growth, field, and channel marketing teams to align marketing initiatives and communication programs. Manage cross-functional implementation of plans through to completion
• Research competitor and market activity to keep apprised of tailwinds and headwinds. Enable sales and product teams with market and competitive intelligence
• Lead a team of seasoned Solutions Marketing professionals
• Drive cross-functional initiatives to improve efficiencies, to leverage strategic relationships, to improve routes to market, and to align messaging and positioning across segments

Basic Qualifications

• 8+ years of increasing responsibility in product marketing, preferably in the Identity Security space and with IDV and/or IAM solutions
• Bachelor’s degree in relevant field
• 3+ years of previous leadership experience
• Experience in managing or working on global marketing campaigns
• Excellent verbal communication, presentation, and writing proficiency are mandatory
• Deep understanding and familiarity with channels
• Ability to travel internationally approximately 20% of the time

Preferred Qualifications

• Experience working in the Identity Security space and with IDV and/or IAM solutions
• Master\'s degree in Marketing, Business Administration, or a related field
• Familiarity with digital marketing tools and analytics platforms to drive data-driven strategies and competitive intelligence and market research.
• Proven ability to build and maintain strategic relationships within the Identity Security industry

What We Offer

• Career Growth: We’re invested in your professional journey with learning-forward initiatives and exciting challenges.
• Flexibility: Remote, hybrid, or on-site options to fit your lifestyle.
• Collaboration: A culture where your voice matters and teamwork drives solutions.

We believe in securing identities—and it doesn’t stop there. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.

Ready to Make an Impact?

If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Let’s build a more secure world—together.

Apply today!

For more information, visit www.entrust.com. Follow us on LinkedIn, Facebook, Instagram, and YouTube. For US roles, or where applicable: Entrust is an EEO/AA/Disabled/Veterans Employer. For Canadian roles, or where applicable: Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. If you require an accommodation, contact accessibility@entrust.com.

Recruiter: Richa Srivastava

Richa.Srivastava@entrust.com

Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. We enable organizations to safeguard their operations, evolve without compromise, and protect their interactions in an interconnected world.