Director of Customer Marketing
London - Hybrid (2 days in office, Alphabeta Building, EC2A)
£130,000-£140,000 (up to £170,000 for the right candidate) + Benefits

The Company

Our client is a leading and innovative media brand undergoing a major strategic shift. With a strong existing customer base and an established digital presence, they are moving beyond traditional subscription models to embrace creator-led, membership-driven growth. The focus is on deepening customer engagement, building brand differentiation, and developing communities that drive long-term value.

The Role

They are seeking a Director of Customer Marketing to lead this transformation. This is a senior, high-impact role that spans across the business, combining strategy, execution, and innovation. Reporting to the Director of Customer & Marketing, you'll shape customer value propositions, drive rapid growth in memberships, and bring a fresh perspective from outside traditional publishing.

Responsibilities

• Build and articulate clear customer value propositions.

• Develop and execute marketing campaigns focused on community, membership, and creator-led engagement.

• Deliver both quick wins (e.g. subscription perks, commercial partnerships) and longer-term strategy.

• Lead a team of 12 (including Heads of Growth Marketing and Retention).

• Drive personalisation, segmentation, and data-led marketing initiatives.

• Forge partnerships and perks to increase customer value.

• Collaborate with Product, Editorial, and external digital partners.
  
  

Candidate Profile

• Proven experience creating customer propositions and products.

• Strong track record in community-driven and membership marketing.

• Confident using data and marketing technology to drive decisions.

• Skilled at evaluating and optimising channels for growth.

• Excellent commercial networks for securing brand partnerships.

• Resilient, innovative, and comfortable balancing rapid delivery with long-term strategy.

• Able to challenge traditional ways of working and hold firm to strategy.

• Ideally comes from outside the traditional publishing industry.
  
  

Package & Benefits

• £130,000-£140,000 base salary ideally (flexible up to £170,000 for the right profile).

• Hybrid working: 2 days a week in central London offices (Finsbury Square).

• Opportunity to shape the future of a major media brand.

• Senior role with visibility and influence across the entire organisation.
  
  

Interview Process

1. Initial video interview with the Director of Customer & Marketing.

2. Task stage.

3. Final interview with the CEO.

Find out more and apply via the link below.