Director of Customer Marketing

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DIRECTOR OF CUSTOMER MARKETING UP TO £150,000 HYBRID – 2X A WEEK LONDON
Please note, the company is unable to offer sponsorship and you must be a UK resident to apply
COMPANY This organisation is an established media and publishing brand, operating at scale with a global audience. Having successfully built a strong subscription base, it is now moving into its next strategic phase: creator-led, membership-driven models. The business is investing heavily in customer engagement, brand differentiation, and community-building as a way to expand its commercial reach and deepen loyalty.
THE ROLE This is a senior customer marketing leadership role, taking ownership of customer strategy during a critical shift in direction. The position goes beyond reader revenue to encompass membership, partnerships, and creator-led engagement models. You’ll be responsible for: Defining and executing customer propositions that increase engagement, differentiation, and brand value. Driving short-term wins in subscriptions via perks, partnerships, and campaigns. Building and scaling longer-term creator- and community-led membership models. Developing strategies to personalise and segment customer engagement at scale...
Location:
London
Category:
Management & Consultancy

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