DIRECTOR OF CUSTOMER MARKETING

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. UP TO £150,000 HYBRID – 2X A WEEK LONDON Please note, the company is unable to offer sponsorship and you must be a UK resident to apply COMPANY This organisation is an established media and publishing brand, operating at scale with a global audience. Having successfully built a strong subscription base, it is now moving into its next strategic phase: creator-led, membership-driven models. The business is investing heavily in customer engagement, brand differentiation, and community-building as a way to expand its commercial reach and deepen loyalty. THE ROLE This is a senior customer marketing leadership role, taking ownership of customer strategy during a critical shift in direction. The position goes beyond reader revenue to encompass membership, partnerships, and creator-led engagement models. You’ll be responsible for: Defining and executing customer propositions that increase engagement, differentiation, and brand value. Driving short-term wins in subscriptions via perks, partnerships, and campaigns. Building and scaling longer-term creator- and community-led membership models. Developing strategies to personalise and segment customer engagement at scale. Leading a team of 12 (including direct reports in growth and retention). This is both a strategic and delivery-focused role—balancing long-term vision with rapid innovation and results. SKILLS Core Experience Proven ability to build customer propositions and commercial products. Track record in creating and executing marketing campaigns focused on customer communities. Strong understanding of data, segmentation, and marketing technology. Experience in channel evaluation and optimisation. Ability to deliver personalisation strategies and leverage commercial partnerships. Personal Qualities Resilient, creative, and innovative. Comfortable generating and testing ideas quickly. Strategic thinker who can balance pace (6 weeks vs 6 months) with long-term goals. Able to hold firm on strategy amidst competing internal priorities. Ideally brings experience outside of traditional publishing.