Director, Global Solution and Customer Marketing [Interim – Maternity Cover]IFS Staines-Upon-Thames, England, United KingdomJob Description: The Director of Global Solution and Customer Marketing leads a high-performing team focused on driving pipeline and revenue growth across the customer lifecycle: from onboarding and adoption to expansion, renewal, and advocacy. This strategic role oversees the creation of solution-led campaigns, customer advocacy, content strategy, and performance measurement, ensuring all initiatives align with business priorities and sales plays. With accountability for install base campaign strategy, content governance, and pipeline impact, this role champions a results-driven marketing culture built on accountability, innovation, and ongoing optimisation.Responsibilities include shaping strategic direction for the Global Solution and Customer Marketing function, leading a global team of solution marketing managers, content strategists and advocacy strategists, and ensuring alignment with go-to-market priorities and operational excellence. The role also involves building and governing campaign messaging frameworks and plans, setting campaign targets, creating and overseeing campaign content Kits, hero content, solution guides, core messaging guides, landing pages, email copy, and optimizing content for performance across channels. Additional duties include driving SEO, AEO content, demand generation, performance measurement, and managing the marketing budget for ROI.Essential Duties and AccountabilitiesStrategic LeadershipProvide strategic direction for the Global Solution and Customer Marketing function, ensuring alignment with go-to-market priorities and operational excellence in a performance-driven environment. Lead a global team of marketing managers and advocates, fostering an inclusive team culture and driving measurable impact across all activities.Campaign StrategyDevelop and govern solution messaging frameworks and campaign plans with global and regional teams, aligning with sales plays and pipeline targets. Set and govern Sales Qualified Lead (SQL) targets, supporting account selection and prioritization with sales and regional teams.Campaign ContentTranslate value propositions into compelling messaging and assets based on customer insights. Create and oversee content kits, briefs, hero content, solution guides, landing pages, email copy, and more. Ensure content is optimized for performance across channels.SEO & AEO ContentDrive thought leadership through blogs, PR, video, website content, and AI chatbot sequences to maximize reach and engagement.Performance & OptimizationOwn marketing pipeline and revenue targets by play, measure impact, and optimize for conversion and growth. Manage budget and ensure ROI.Customer AdvocacyBuild and scale advocacy programs, including success stories, references, and community initiatives. Partner with sales and customer services to identify and activate advocates.Cross-Functional CollaborationPartner with global campaigns, regional marketing, partner marketing, and sales to ensure alignment. Collaborate with product marketing on launches, market research, competitive analysis, and positioning. Work with brand and creative teams for consistent messaging and visual identity.Expected OutcomesOwnership of marketing pipeline targets, collaboration with execution teams to meet pipeline and revenue goals, significant pipeline growth from solution-led campaigns, high-quality content driving engagement and conversion, governance for campaign strategy and performance, and advocacy programs with measurable impact.Key StakeholdersInternal: Install base sales leadership, go-to-market teams, global customer services, VoC, acquisition teams, global campaigns and events, regional and partner marketing. External: Customers, partners, agencies.QualificationsOverall CompetencePerformance Marketing Mindset: proven ability to drive measurable pipeline growth and revenue; experience setting and governing SQL targets and campaign KPIs.Strategic Solution MarketingAbility to lead marketing functions at a global scale and execute campaigns that drive pipeline and revenue.Compelling ContentSkilled in creating and governing high-impact content across formats and channels; strong SEO/AEO understanding.Cross-Functional LeadershipExperience working in matrixed organizations and influencing global teams; comfortable with senior stakeholders.Agile Execution & InnovationAbility to operate with speed and adaptability in a dynamic global environment; iterate on strategies and resource needs.External Engagement & PresenceConfident representing the company externally; skilled in building credibility with senior stakeholders.Education & ExperienceB2B marketing with experience in solution and customer marketing; strong understanding of enterprise software, AI, cloud platforms, and digital transformation; experience in AI/cloud/data sectors; proven success leading strategic global marketing initiatives; significant experience with campaign strategy, content creation, SEO/AEO, and performance measurement; Bachelor’s degree in marketing or related field; fluent English (other languages a plus).Personal AttributesStrategic thinker; strong communicator; stakeholder management; highly motivated and proactive; structured, independent, and adaptable; aligned with IFS values: Agile, Collaborative, Grit, and Trustworthy.Seniority levelDirectorEmployment typeContractJob functionMarketingIndustries: IT Services and IT Consulting #J-18808-Ljbffr