Direct Marketing Lead Hybrid Are you ready to take the reins of customer campaigns and drive measurable impact? We're looking for a Direct Marketing Lead to own the strategy, tools, and delivery of direct communications. This is a hands-on leadership role where you'll guide a small team, collaborate with stakeholders across the business, and ensure every campaign is effective, compliant, and customer-first . What you'll be doing: Create and deliver the customer contact strategy, driving acquisition, conversion, retention, and loyalty. Lead all direct marketing activity across postal, email, and SMS channels. Manage, coach, and support the Direct Marketing Manager and oversee campaign delivery. Use data, segmentation, and insight to improve customer communications. Own campaign tools, budgets, and supplier relationships, ensuring full value is delivered. Report on campaign effectiveness and carry out A/B testing to drive continuous improvement. Ensure compliance with the Data Protection Act 2018 and Insurance Distribution Directive (IDD) regulations. What we're looking for: Strong experience delivering direct marketing campaigns (postal, email, SMS). Solid understanding of ...