Direct Marketing Lead Hybrid Are you ready to take the reins of customer campaigns and drive measurable impact? We're looking for a

Direct Marketing Lead

to own the strategy, tools, and delivery of direct communications. This is a hands-on leadership role where you'll guide a small team, collaborate with stakeholders across the business, and ensure every campaign is

effective, compliant, and customer-first . What you'll be doing: Create and deliver the customer contact strategy, driving acquisition, conversion, retention, and loyalty. Lead all direct marketing activity across postal, email, and SMS channels. Manage, coach, and support the Direct Marketing Manager and oversee campaign delivery. Use data, segmentation, and insight to improve customer communications. Own campaign tools, budgets, and supplier relationships, ensuring full value is delivered. Report on campaign effectiveness and carry out A/B testing to drive continuous improvement. Ensure compliance with the

Data Protection Act 2018

and

Insurance Distribution Directive (IDD)

regulations. What we're looking for: Strong experience delivering direct marketing campaigns (postal, email, SMS). Solid understanding of

campaign management tools , database marketing, segmentation, and targeting. Excellent communication skills – able to explain complex topics simply. Confident analysing campaigns and turning results into strategy. Strong planning, project management, and Excel skills. Detail-obsessed, organised, and thrives in a fast-paced environment. Knowledge of financial services regulation and compliance requirements. Preferred: A Diploma in Direct Marketing (or equivalent). Experience with Google Analytics and/or data modelling techniques. ESP platform expertise. What's in it for you? The opportunity to

shape and lead direct marketing strategy

for a major brand. A collaborative environment where your ideas will drive real change. The chance to work across diverse customer bases with significant impact

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