About the role

We’re looking for a proactive and detail-oriented Digital Marketing Specialist to join our global Marketing Operations & Digital team. This is a hands-on role where you’ll own and optimize our digital presence, driving demand generation and lead conversion through SEO, PPC, and website management within HubSpot CMS.

The successful candidate will manage day-to-day website updates within HubSpot, create and optimize landing pages, oversee SEO and support and execute on regional PPC campaigns, and act as a digital enabler for global and regional stakeholders.

If you love blending creativity with data, thrive in a fast-paced B2B environment, and want to make a real impact across global and regional markets, this role is for you.

What you’ll be doing

• Manage and optimize our websites in HubSpot CMS.
• Build and improve landing pages, thank-you pages, and web modules to support campaigns.
• Support SEO performance: metadata, structured data, internal linking, and technical SEO.
• Launch, and optimize PPC campaigns (LinkedIn) with regional marketing managers.
• Run A/B tests and use heatmaps to improve conversions and lead generation.
• Partner with global and regional teams to ensure consistent brand presence.
• Track, analyze, and report on performance with Google Analytics, HubSpot, and GTM.

Key Responsibilities

Website Management

• Own content updates and maintenance of the corporate website and regional sites using HubSpot.
• Build and optimize HubSpot landing pages, thank-you pages, and web modules to support campaigns and content downloads.
• Align with global content and product teams to ensure site content reflects current messaging, product positioning, and campaign priorities.

SEO & Structured Data

• Implement and maintain on-page SEO best practices, including metadata, internal linking, image optimization, and URL structures.
• Apply and manage Schema markup and structured data to enhance search visibility.
• Monitor SEO performance using Google Search Console and other tools, collaborating with demand gen and content teams to improve rankings and traffic quality.

PPC & Paid Media

• Support regional teams with local PPC campaigns across Google Ads, LinkedIn Ads, and other relevant platforms.
• Report on paid campaign performance and provide recommendations for continuous improvement.

Conversion Optimization

• Build and optimize web pages and landing pages with a focus on lead generation and conversion.
• Leverage A/B testing tools and heatmaps to test CTAs, forms, page layouts, and messaging effectiveness.
• Partner with the Marketing Automation Manager to ensure correct tracking (UTMs, HubSpot tracking codes, Google Tag Manager).

Global & Regional Support

• Act as the primary point of contact for regional marketing teams for web-related needs.
• Enable localized and translated website content by coordinating with regional marketing managers.
• Ensure adherence to brand governance and global web standards across localized websites.

Analytics & Reporting

• Use Google Analytics, HubSpot, and other tools to monitor website and campaign performance.
• Track conversion paths, engagement, and campaign ROI.
• Provide live dashboards and monthly reports with insights to guide improvements and align with KPIs.

What you’ll bring to the team

• 3+ years of website coordination or web content management experience in a B2B environment, ideally in the tech or workforce management space.
• Hands-on experience with HubSpot CMS including landing page and website structures.
• Strong understanding of SEO best practices, including Schema markup and structured data.
• Experience with Google Analytics, Google Tag Manager, and A/B testing tools.
• Excellent project coordination and communication skills to support stakeholders across global teams.
• Basic knowledge of HTML/CSS for content formatting and troubleshooting.

What is it for you?

We promote and encourage a healthy lifestyle with flexible work hours and latest tools, enhanced vacation allowance, gym membership contribution, and last but not least, you will have the chance to participate in our well-known yearly ugly Xmas sweater competition!

Life at Quinyx

We are an innovative, agile and continuously growing modern tech company. We value passion, creativity, quality and simplicity. You’ll be given the opportunity to make an impact and directly contribute to our success, bring new ideas and have full ownership of your area.

Our global team, of 40 nationalities, have fun together whether it is during a typical Swedish Fika, workshop, going for a run with a colleague or spending time together during our regular after-work socials. We have built a family atmosphere here at Quinyx and are committed to share knowledge and support one another!

Want to join the family?

At Quinyx, we provide equal employment opportunities and we strive to have an inclusive and diverse value-driven culture. All applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, disability or Veteran status.

Happy Workforce, Happy Business!

All candidates are subject to background checks.