Digital Marketing Specialist

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Job Description

Digital Marketing Specialist 

We are seeking a talented and driven Digital Marketing Specialist to join our UK office. This role will be key in driving online visibility, lead generation, and brand awareness through multi-channel digital campaigns. The ideal candidate is creative, data-driven, and proactive, with strong knowledge of modern digital marketing tools and techniques.

Key Duties & Responsibilities

  • Campaign Management: Plan, execute, and optimise paid and organic digital campaigns (PPC, SEO, and social media).

  • Content Creation & Management: Work with the marketing team to create engaging copy, visuals, and multimedia assets for websites, blogs, social platforms, and email campaigns.

  • Analytics & Reporting: Monitor, analyse, and report on KPIs (traffic, engagement, conversions, ROI) using tools such as Google Analytics, Google Ads, social insights and SEMRush.

  • SEO/SEM: Implement strategies to improve website rankings, increase traffic, and optimise user experience.

  • Social Media: Manage the company’s UK and global social presence across platforms (LinkedIn, Facebook, Instagram, X, YouTube), driving engagement and community growth.

  • Video Work: Plan, create and assist with video content for websites, social media, and campaigns. 

  • Website Management: Support content updates, landing page creation, and CRO (conversion rate optimisation). Working with in-house developers to improve site performance. 

  • Collaboration: Work closely with product, design, marketing and sales teams to ensure alignment of marketing campaigns with business objectives.

  • Market Research: Monitor competitors, industry trends, and customer behaviour to identify opportunities.



Requirements

Requirements

Essential

  • Proven experience (1-3 years) in digital marketing, ideally in a B2B environment.

  • Strong knowledge of SEO, PPC, and social media marketing.

  • Proficiency with tools such as Google Analytics, Google Ads, Google Tag Manager, Facebook Ads Manager, LinkedIn Campaign Manager, and SEM Rush.

  • Experience with content management systems (e.g., Magento, Shopify).

  • Strong copywriting and communication skills with attention to detail.

  • Ability to analyse data and provide actionable insights.

  • Highly organised, able to manage multiple projects and deadlines.

Desirable

  • Experience in the industrial/manufacturing sector or technology products.

  • Knowledge of marketing automation software (e.g., Zoho).

  • Graphic design or video editing skills (Adobe Creative Suite, Canva).

  • Familiarity with CRM platforms such as Zoho CRM.



Benefits

Benefits


Pension after 3 months
EAP
Medicash Health Cash Plan
Death in Service (up to the age of 65)
Head Office Free Parking
Free refreshments when working at Head Office


Employee Benefit Package:

Generous Annual Leave:

Enjoy a well-deserved work-life balance with 21 holiday days plus Bank Holidays  

  1. Additional day off for birthday (terms apply)
  2. Additional day off over the Christmas period (terms apply)

Enhanced Pension Scheme:

Invest in your future with our company pension scheme, providing a solid foundation to your retirement plans.


Convenient Onsite Parking:

Experience hassle-free commuting with our onsite parking facilities, making your journey to work more convenient and stress-free.


At Adam Equipment, we value our people and are committed to your success.


Requirements
SEO, SEM, Google ads, Social Media
Apply
Location:
Milton Keynes
Job Type:
FullTime

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