1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from MSD Animal Health Technology LabsThe Digital Marketing Specialist will work in the Digital Marketing Solutions Team within our Commercial Operations Business Unit.This role requires a thorough understanding of the digital space and omnichannel marketing, including marketing automation and customer journey and experience, profiling and competence with relevant systems.Knowledge of reporting and actionable insights is essential to drive iterative optimisation of all touchpoints and processes to drive capabilities and results.Responsibilities:Developing good working relationships and understanding with all business units to work in partnership to achieve goalsPreparing and executing omnichannel marketing campaigns for internal and external customers in partnership with campaign owners via Salesforce Marketing Cloud, including automation studio and journey builder, Veeva EngageDevelopment, maintenance and administration of key Animal Health websites, currently using WordPress VIP content management systems (CMS) in alignment with the Animal Health digital strategyBuilding and distributing internal and external surveysReporting on all digital activities and using insights to drive performance and direction of AH digital transformation on a case by case and trend levelDrive best practice across all digital platforms by coaching of multidisciplinary teamsSkills/Experience Required:Able to work effectively with multiple systems including but not limited to Salesforce Marketing Cloud, Salesforce Sales Cloud, GetFeedback, Veeva Promomats, Veeva REM, WordPress VIPAbility to plan strategically and present and discuss options for digital marketing activities to provide best practice on a case-by-case basisSome demonstrable experience with Salesforce Marketing Cloud (SFMC) including automation studio and journey builder, ideally with Salesforce Marketing Cloud Email Specialist CertificationExperience in both B2B and B2C markets would be an advantageGood understanding and experience of Customer Relationship Management principles and application and familiarity with Salesforce Sales CloudThe successful candidate will be committed to continuously developing their skillset to keep up to date and progress Animal Health digital transformationDesired Personal Attributes:The successful individual will have a high energy, can-do customer focused attitude and growth mindset. The ability to develop high value working relationships with colleagues (local and global), agency partners and external stakeholders is essential. A logical thinker, able to prioritise, with good time management skills and attention to detail. Confidence and a professional, personable manner with internal and external customers is expected. This role suits a team player who enjoys working collaboratively with multiple stakeholders in a matrix organisation. The preferred candidate will be excited by change and realising the potential of digital transformation. They should be committed to continuously developing both their skillset and Animal Health digital customer experience.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesBiotechnology Research and Pharmaceutical ManufacturingReferrals increase your chances of interviewing at MSD Animal Health Technology Labs by 2xSign in to set job alerts for “Digital Marketing Specialist” roles.Singleborough, England, United Kingdom 6 days agoMilton Keynes, England, United Kingdom 1 week agoMilton Keynes, England, United Kingdom 3 weeks agoMilton Keynes, England, United Kingdom 2 days agoMilton Keynes, England, United Kingdom 2 weeks agoMilton Keynes, England, United Kingdom 1 week agoMilton Keynes, England, United Kingdom 6 days agoMilton Keynes, England, United Kingdom 2 weeks agoMilton Keynes, England, United Kingdom 1 week agoMilton Keynes, England, United Kingdom 1 week agoLocal Store Marketing Manager (Part-Time)Milton Keynes, England, United Kingdom 1 week agoWoburn Abbey Marketing & Communications ManagerWoburn, England, United Kingdom 2 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr