Digital Marketing Specialist

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Ecommerce / Marketing

Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: North West

Salary: Up to £35,000+ depending on experience

Job Reference No: EC09

Recruiting Consultant: Sarah

Details

Digital Marketing Specialist Overview

This trend-led ladieswear brand are looking for a Digital Marketing Specialist who is creative, analytical and self-driven and is passionate about marketing & brand growth. If you’re someone who thrives on data and digital strategy, while staying on top of the latest marketing trends, then this may be the role for you.

Digital Marketing Specialist Responsibilities

  • Liaise with 3rd party advertisers to manage Google Ads, Meta Ads, TikTok and other relevant platforms
  • Plan, create and schedule email campaigns, newsletter and automations using platforms like Klaviyo or Mailchimp
  • Monitor campaign performance and optimise for open rates, CTR and conversions
  • Create and manage a promotional calendar aligned with product drops, sales events and seasonal campaigns
  • Work closely with the design, merchandising, finance and operations teams to ensure alignment of marketing objectives and efforts
  • Research, outreaxh and manage collaborations with influencers and stylists aligned with the brand
  • Coordinate and develop assets needed for campaigns across all platforms
  • Stay current with trends in digital marketing, fashion and pop culture to maximise brand outreach
  • Use tools like Google Analytics, Meta Business Suite, TikTok Ads Manager etc to track KPIs and campaign ROI

    • Digital Marketing Specialist Skills and Experience

  • Proven experience in digital marketing, ideally within fashion or lifestyle
  • Strong grasp of Meta Ads, Google Ads, TikTok Ads and email marketing platforms
  • Excellent understanding of influencer marketing and online community building
  • Ability to analyse data and draw insights to optimize performance
  • Creative thinker with excellent communication and project management skills

    • Digital Marketing Specialist Additional Information

    This is a full time office based position.

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    Location:
    Gb
    Job Type:
    PartTime

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