OverviewChina Digital Marketing Specialist (WeChat & RedNote Focus)Location: China or UK | Job Type: Project-based or Part-time | Salary: Competitive, based on experienceAbout 11K ConsultingFounded in 2015 and based in London and Shanghai, 11K Consulting is a China-specialist communications consultancy helping overseas brands unlock the potential of Chinese high-net-worth individuals (HNWIs) and affluent consumers.We partner with some of the world’s most respected names in luxury real estate, design & architecture, hotels, and lifestyle in the UK, Europe, the Middle East and Canada, bridging cultural and commercial opportunities between the UK and China, and beyond.At 11K, we pride ourselves on our cross-cultural expertise, supportive and high-performing team culture, and commitment to professional growth. You’ll join an agile and creative-thinking team working across exciting international luxury property and destination brands, with flexibility to work in China and the UK, contribute, and make a visible impact.Our Values – A.S.I.A.Adaptable: We listen, respond, and deliver with flexibility.Strategic: We start with “why” and build solutions that meet business objectives.Irreproachable: We uphold the highest ethical and professional standards.Accountable: We keep our promises and always strive to exceed expectations.The Role: China Digital Marketing SpecialistWe are seeking an experienced WeChat and RedNote digital marketer with a strong agency background and proven ability to deliver results for luxury property, hotel, and destination clients.This role is execution-focused — you’ll independently manage and implement campaigns, produce content, and report on performance with an effective commercial result in mind.You must have a deep understanding of platform restrictions around property and hospitality marketing in China, and know how to create compliant yet engaging content that achieves measurable impact.We’re looking for someone who brings both creativity and commercial focus, thrives in a fast-paced, multi-client agency environment, and can back up their work with solid campaign data.Key Responsibilities1. WeChat & RedNote Campaign ExecutionAct as the brand account holder and execute social media campaigns independently for luxury property, hotel, and lifestyle brands across WeChat and RedNote.Manage content calendars, posting, engagement, and community growth.Adapt to and optimise within the advertising and content restrictions of these platforms.Create or localise content that resonates with Chinese audiences while reflecting UK/international brand tone.Collaborate closely with project leads to ensure brand consistency and utilise designers and copywriters as needed.2. Campaign Analysis & ReportingTrack and analyse campaign results, providing data-driven reports on growth, engagement, and lead performance.Identify insights and recommendations for continuous improvement.Work seamlessly with client leads and internal teams to deliver high-quality work efficiently.Manage multiple clients and deadlines with professionalism and accountability.Develop and implement data-driven digital marketing strategies to enhance brand awareness and drive lead generation in the Chinese market.Optimise campaigns across various channels, including social media and search engines, such as WeChat, RedNote, Tencent Ads, Baidu PPC, etc.Ensure all campaigns align with Chinese digital media regulations, advertising and data privacy laws.3. Performance Monitoring and ReportingUse analytics platforms (e.g., Baidu Analytics, Xinhong) to track and measure the effectiveness of marketing campaigns.Prepare regular performance reports and data visualisations to present findings and recommendations to management.4. Content Creation and OptimisationCollaborate with the content team to create engaging, culturally relevant, and AI- and SEO-friendly content tailored for the Chinese audience.Ensure that all digital content aligns with brand messaging and adheres to local regulations and cultural norms.5. Paid Advertising ManagementManage and optimise paid advertising campaigns on platforms such as Baidu, WeChat, RedNote, and other relevant networks to maximise ROI.6. Collaboration and Stakeholder/Influencers EngagementBuild relationships with external partners, including media agencies and influencers in the real estate sector.Drive and execute influencer campaigns that focus on generating sales enquiries/bookings in London and abroad — from outreach, briefing and liaising with influencers, to performance tracking and reporting.7. Client communicationsAct as the day-to-day contact for clients—building trust, managing expectations, and retaining and growing clients.Assist with developing new business proposals, creative ideas, and presenting pitches when required.What We’re Looking For (Must-Haves)Agency experience — 3-6 years in a fast-paced agency serving clients.Hands-on solid experience managing WeChat Official Accounts, Video Channels and RedNote campaigns.Proven understanding of content and advertising restrictions for property and hospitality in China.Strong understanding of digital marketing techniques, including AI, SEO, SEM, content marketing.Proficiency in digital marketing tools and analytics platforms.Ability to show tangible campaign growth data (followers, engagement, enquiries, or conversions).Fluent in Mandarin Chinese (written & spoken) and English.Independent, detail-oriented, and results-driven professional.Preferred AttributesHas studied or lived in the UK or similar countries, with strong cultural and brand understandingFamiliarity with UK luxury property, hotel, or lifestyle sectorsSkilled in influencer collaborations, cross-border marketing tools, and performance trackingWhy Join 11KWork with prestigious international luxury brands and gain cross-market exposureJoin a supportive, global team culture that values creativity, accountability, and growthCompetitive pay and opportunity to grow with a fast-evolving international consultancyPerformance-based annual bonus (not guaranteed)Flexible or project-based remote or hybrid working, 2 days in the office if based in LondonWorking abroad for a period if you are in the UK with meet years of working requirementOngoing training and professional development opportunitiesClear career path programme and regular performance reviewRegular team socials and networking eventsReady to Join Us?If you’re a culturally fluent China digital marketing specialist who thrives on creating impact in the Chinese market, we’d love to hear from you. Please send your CV and a brief cover note to sally@11kconsulting.com. #J-18808-Ljbffr