OverviewMichael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!We have an exciting opportunity for a Digital Marketing Search Specialist.At Capri, we are all responsible for creating a diverse and inclusive workplace. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/VTo know more about working at Michael Kors, please note this opportunity is for the digital marketing role within the Michael Kors brand. Who You AreYou are energetic, positive, reliable, and self-motivated. You thrive in a dynamic workplace, combining big picture strategy with meticulous attention to detail. You are fashion-curious and capable of multi-tasking and prioritizing across a rapidly changing environment. What You’ll DoReporting to the Digital Marketing Manager, you’ll be responsible for helping to define, create, implement, and deliver the paid search and SEO strategy to grow the Michael Kors online business across our 50+ EMEA markets. Paid Search StrategyGuide our agency daily to improve paid search and shopping campaign performance, with a strong focus on optimising budgets, bid strategies, product feed enhancements, ad copy, and account structureBuild a global test & learn agenda for paid search with our agencyMaintain up to date industry knowledge including the latest in privacy regulations and their impact in Digital Marketing, such as CAPI’s and consent modeManage Total Search relationship between agency and any third-party vendorsReview Market strategy for channel and best tactic mix to drive performance SEO StrategyWork with our agency to build a roadmap for organic traffic growthDrive improvements in Keyword growth, Local Search visibility, ensuring our brand is discoverable across all relevant platformsOwn on-page SEO strategies, including onsite SEO/ AI enhanced articles, copy optimisation for category and product pages across all marketsManage Tech/ backend enhancements for SEO with agency, web production and development team, including QA checksMonitor Core Web Vitals and oversee recommendations for improvements through to implementation Reporting & AnalyticsProduce Weekly/Monthly reporting to clearly articulate performance, reasons for results and action plans, with a laser focus on driving efficiency of marketing spendAnalyse performance metrics and provide actionable insights to improve organic traffic and engagement Invoicing, Legal & SecurityManage invoices for relevant channels and third-party vendorsSupport contract renewals, onboarding and security clearance for new projects Cross-functional collaborationWork closely with Brand, Design, Analytics, CRM & Retail teams across both the EU and North America offices to ensure activity is aligned where appropriate and to meet broader business objectives.Collaborate with cross-functional teams to integrate SEO into content planning and digital initiatives with Site Merch & Web Production teams.Bring your authentic self, experience, and opinion to deliver clear direction with our Digital Marketing Strategy, also supporting an inclusive and enjoyable workplace. You’ll Need to Have3-4+ years of hands-on SEM experience, ideally in retail or eCommerceSolid understanding of digital marketing KPIs, with the ability to derive insights and then turn them into action plansProven success managing large-scale paid search campaigns across multiple geographiesStrong analytical skills and proficiency in tools like Google Ads, SA360, Google Search Console, keyword tracking and research tools such as Demand Sphere/ SEM Rush/Ahrefs or similarExperience working with or managing external agenciesGood understanding of enterprise level analytics tools such as Adobe or equivalentDemonstrable written and verbal communication skills, able to present your ideas to senior management with clarity and confidence We’d Love to SeeA team-player with good relationship-building and communication skillsAbility to prioritise responsibilities in line with business objectivesA level of technical understanding of how GenAi & LLM models work is desirableKeen interest in new developments within the online industry, including MTA and MMMUnderstanding of database segmentation & using CRM data for personalisationExperience using Jira or equivalent platformA sense of humour and desire to work in a dynamic and diverse workplace MK PerksCross-brand DiscountExclusive Employee SalesPaid Parental LeaveGenerous Holiday Schedule and Vacation DaysSummer FridaysInternal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)Hybrid working (3 days a week in the office)Flexible working hoursThrive Wellness ProgramLifeWorks Employee Assistance Program#FeelGreat program that include the following pillars: Connected Communities/Inspired Innovation/ Responsible Future/Meaningful ExperiencesPension ContributionSeason Loan TicketsEnhanced Maternity and Paternity PayPrivate Health and DentalGym Discounts Note: This job description contains the responsibilities and qualifications for the Digital Marketing Search Specialist role. It does not include every duty that may be assigned and is subject to change. All applicants will be considered without regard to age, sex, sexual orientation, gender identity, race, color, religion, national origin, disability, or other protected characteristics. #J-18808-Ljbffr