PE Global is currently recruiting for a Digital Marketing Manager with experience within the pharmaceutical industry, for a contract role with a leading multinational Animal Health client based in London – hybrid. The Digital Marketing Manager, in partnership with channel leads, content creators, external agencies, Strategic Insights, and social media teams, applies advanced analytics tools and marketing solutions to design omni-channel customer journeys intended to provide a coordinated and personalized customer experience. • Integrated promotional strategies: development and execution of promotional strategies in accordance with the brand strategy, including content, messaging, channel mix and promotional/non promotional marketing promotional This can include various customer journeys such as direct-to-consumer, patients, HCPs and others. • Customer experience: Enhances our customer focus by Identifying the digital footprint of customers through advanced website and data analytics and incorporate the insights into planning and execution to develop tailored and dynamic engagement strategies at segment/individual level to provide customers with a seamless experience. • Maximizing business outcomes: defining strong goals, KPIs and metrics embedded in the planning and execution, with continuous assessment of performance, identifying opportunities and problematic areas, working towards optimizing the campaigns in a real-time fa...