Overview

This role is for a Digital Marketing Manager with experience in the Automotive sector (or related consumer goods). You will create and execute digital marketing campaigns for one of the fastest growing automotive export businesses, at a key moment in the sector's transformation to hybrid driving. The company has seen recent growth, and you will help launch 20 new car models over the next 12 months, delivering engaging, brand-consistent campaigns that are measurable in impact. The role focuses on delivering social media, email and SEO campaigns to increase brand visibility and generate sales leads.

DUTIES

• Develop and execute digital marketing plans


• Manage digital advertising and lead generation campaigns (including paid search, display, social media, affiliates, automotive publishers and retargeting)


• Drive website engagement and lead SEO/SEM strategy and execution


• Oversee website content, performance, UX, and analytics (working with web developers and creative teams)


• Collaborate with PR, retailer and creative teams to deliver engaging campaigns


• Undertake email marketing initiatives


• Conduct social media influencer marketing


• Use Google Analytics, Meta Ads Manager, and GA4 to track success


• Manage a digital budget

Requirements

• Degree


• 5+ years of digital marketing experience


• Experience within automotive (or related consumer goods)


• Experience in SEO, PPC, Social, Programmatic, Email


• Experience managing website platforms (e.g., WordPress, Drupal) and analytics tools (e.g., GA4)


• Experience with social media platforms (Meta, TikTok, LinkedIn, YouTube) and ad manager platforms

Details

• Salary: £60,000 - £70,000 + outstanding benefits


• Location: West London


• Language: English. Fluent Mandarin is useful


• Work style: Office based

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services