Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.Job DescriptionThis role is based in our 240 Blackfriars, London officeThis position supports the Labelexpo Global Series, the premier event portfolio in the label andpackage printing industry. You will collaborate with an established international sales and marketingteam across our Labelexpo events and our flagship trade publication, Labels & Labeling.Position SummaryThe Digital Marketing Manager will develop and execute comprehensive digital marketing strategiesthat align with business objectives and key results (OKRs) while optimising allocated budgets.Working in partnership with the Head of Digital Marketing and brand marketing teams, you willestablish channel-specific plans designed to maximise performance across all digital touchpoints.As a digital marketing expert, you will champion best practices, implement robust testing andreporting methodologies, and leverage data-driven insights to drive continuous improvement. You willmanage multiple online channels, analyse performance metrics, and optimise campaigns to enhancebrand awareness, generate qualified leads, and accelerate customer acquisition.Key ResponsibilitiesStrategic LeadershipOrchestrate cross-functional collaboration between sales, web development, marketing, content creation, and design teamsDevelop digital channel strategies that align with overall event and product objectives, establishing clear priorities and performance targetsProvide strategic recommendations on budget allocation across digital channels to maximise ROICultivate strong relationships with event marketing leads and key stakeholdersManage vendor relationships with critical digital marketing partners and service providersImplement comprehensive campaign reporting, testing, and optimisation frameworks with emphasis on conversion rate enhancementEstablish effective project management methodologies to efficiently manage multiple concurrent campaignsEnsure consistent brand messaging and visual identity across all digital platformsPaid Digital Advertising ManagementDevelop, implement, and optimise paid digital marketing campaigns across multiple platforms (Google, Meta, LinkedIn, YouTube, TikTok)Conduct strategic budget allocation, A/B testing, and performance analysis to continuously enhance campaign effectivenessFacilitate regular campaign performance updates with stakeholders, providing actionable insights and recommendationsGuide email marketing strategy development with focus on audience segmentation and data governance best practicesOversee the enhancement of email templates, automated customer journeys, and personalisation initiativesManage the production and distribution of Labels & Labeling communications supplied by the Editorial team, including the weekly Label News newsletter and quarterly Issue AlertMaintain oversight of event websites, establishing and enforcing quality standards throughout the event lifecycleCollaborate with cross-functional teams to optimise customers journeys, enhance user experience, and implement SEO strategiesCoordinate testing initiatives to drive continuous website performance improvementApply meticulous attention to detail in reviewing and refining website copy and design elementsContribute to comprehensive social media strategies in collaboration with brand marketing teamsOversee social media content scheduling and publication through Sprinklr for all event propertiesGenerate detailed analytics reports from Sprinklr to inform content optimisation and strategic decision-makingStrategic InnovationsEvaluate and implement appropriate Generative AI tools to enhance marketing effectiveness and operational efficiency in accordance with Informa's governance policiesContribute to the development of best-in-class creative assets for digital marketing channelsProactively identify and share emerging trends, innovative approaches, and best practices from across the industryTeam DevelopmentFoster a culture of knowledge sharing, continuous learning, and digital marketing excellenceIdentify skill gaps and coordinate appropriate training initiatives for team membersResearch and recommend external professional development opportunities including conferences and workshopsDrive adoption and optimisation of digital marketing technologies across the teamEstablish a metrics-driven culture focused on testing, analysis, and continuous improvementStandardise reporting methodologies across event portfoliosDevelop templated approaches where appropriate to enhance efficiency and performanceQualificationsQualificationsEducation and ExperienceBachelor's degree in Marketing, Business Administration, Communications, or related fieldMinimum 3-5 years of progressive experience in digital marketing with demonstrated campaign management successProven experience marketing exhibitions, conferences, or similar event formatsDemonstrated expertise in SEO/SEM, PPC advertising, and social media marketingProficiency with digital marketing analytics platforms and campaign management toolsTechnical SkillsAdvanced knowledge of digital marketing analytics platforms (Google Analytics, Google Ads)Expertise in social media management tools and content scheduling platformsStrong project management capabilities with experience managing multiple concurrent campaignsExceptional written and verbal communication skillsProficient in Microsoft Office applications, particularly Excel, Word, and PowerPointPersonal AttributesAnalytical mindset with strong data interpretation capabilitiesMeticulous attention to detail and superior organisational skillsForward-thinking approach to digital marketing trends and emerging technologiesAdaptability in rapidly evolving digital environmentsCollaborative approach with ability to work effectively across departmental boundariesSelf-directed with ability to manage priorities independentlyCustomer-centric perspective with deep understanding of audience needsWillingness to travel internationally for eventsPreferred Experience (Not Required)Experience with enterprise email service providers such as Pardot or EloquaProficiency with Google Marketing Platforms (GA4, Google Tag Manager, Search Console)Experience with project management methodologies and toolsKnowledge of social listening platforms such as SprinklrDesign capabilities using Canva or equivalent toolsAdditional InformationWe believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.comOur benefits include:Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job here . #J-18808-Ljbffr