Digital Marketing Manager

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OverviewDigital Marketing Manager | Hospitality/ Restaurant/ Pub Group12 Month FTC/ London / Hybrid£45-50k + BenefitsOnly two office days a week. Role also comes with a travel card. Zones 1 to 5.Zachary Daniels are proud to be partnering with a much-loved hospitality brand to recruit a Digital Marketing Manager (Maternity Cover). This is a fantastic opportunity to join a business with huge heritage, a loyal customer base, and a reputation for doing things differently.The RoleTake ownership of digital strategy across CRM, paid media and loyalty programmes, leading a small team and working closely with the wider marketing function to deliver engaging, sales-driving campaigns.Lead the CRM strategy across pubs and hotels, developing campaigns that are personalised, relevant and effective.Manage the relationship with Acteol, ensuring the platform is optimised and delivering maximum value.Support the roll out and day-to-day management of the loyalty programme and membership scheme, creating and monitoring customer communications.Set up, test and maintain automated CRM journeys including welcome, pre- and post-stay, birthdays, reviews and more.Lead the Paid Advertising team across social, search, display and maps, ensuring all campaigns are on brand, optimised and deliver ROI.Support and train Area Sales & Marketing Co-ordinators and pub teams in digital best practice.Analyse reporting to shape strategy, measure performance and drive continuous improvement.About you4+ years' experience in a digital marketing role.Strong knowledge of CRM, digital advertising and analytics.Experience managing direct reports.Proficiency in Google Ads and Meta for Business.A track record of making data-driven decisions and optimising campaign performance.Excellent copywriting and communication skills.Experience in loyalty programmes and/or hospitality marketing would be a real advantage.Why join?This is a business with genuine heritage, personality and pride. They value respect, empowerment, quality service and individuality - and they\'re not afraid to do things differently. As Digital Marketing Manager, you\'ll have the freedom to make an impact, lead strategy, and bring innovative ideas to life.If you\'re a self-starter with a passion for digital and hospitality, this is an outstanding chance to take the next step in your career.Please apply today! #J-18808-Ljbffr
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Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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