Digital Marketing Lead

Retail

Watford

2-3 days in the office

We're working with a well-established multichannel retail group that's doubling down on its digital growth strategy and expanding it's digital marketing team. With a substantial marketing budget, multiple agency partnerships, and strong trading momentum, this is an opportunity to influence how a beloved high-street presence competes — and wins — in the online space. The team is collaborative, insights-driven, and geared toward making fast, high-impact decisions.

This new opening has been created as part of a strategic drive to strengthen digital customer acquisition and retention across one of their two major brands. You'll be shaping full-funnel performance marketing plans that deliver both ROI and reach and you will work closely with the Digital Marketing Lead who is accountable for the other brand, sharing best practise to aid overall business growth.

The Digital Marketing Lead will own the strategy and execution across PPC, display, affiliates, retargeting, and paid social to accelerate online growth and brand visibility for their brand.

Role Highlights

• Drive a £2-3m+ performance marketing budget across multiple digital channels - PPC, Paid Social, Display & Affiliates
• Develop agency and partner relationships to maximise innovation and ROI
• Partner closely with trading, CRM, and SEO teams to align performance marketing with commercial goals
• Develop, test and scale strategies across mobile and desktop platforms
• Monitor KPIs and ensure campaigns hit traffic, conversion, and ROI targets

You Will Need

• Deep experience in performance marketing in retail or ecommerce (client or agency side)
• Strong command of attribution models and analytics tools like GA or Adobe Analytics
• Proven ability to scale digital channels and optimise spend across platforms
• Commercially sharp with budget ownership experience and a test-and-learn mindset
• Strong communicator and stakeholder manager — confident leading cross-functional collaboration

Why You’ll Love It

• Hybrid model: 2-3 days a week in the office
• Ownership of a 7-figure marketing budget across one leading retail brand
• Real influence on channel strategy, tooling and agency performance
• Opportunity to trial emerging digital channels and new audience targeting techniques
• A collaborative environment where innovation is actively rewarded
• Regular performance reviews and a tailored career development plan
• Access to internal leadership development programmes

Apply now to take your career to the next level with a pioneering company.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.