Digital Marketing Lead

New Today

OverviewAre you passionate about building brands that make a positive difference for pets and the people who love them? We're looking for a strategic and purpose-driven marketing leader to accelerate demand and strengthen the Royal Canin brand across our Cluster. In this role, you'll uncover deep insights around pet ownership and healthy pet needs to shape our brand strategy, bringing to life meaningful, data-driven experiences for pet owners across all touchpoints. You will turn strategy into impact by driving awareness, engagement and loyalty while delivering both short-term growth and long-term brand value. Responsibilities
Lead brand and healthy pet diagnostics to shape the Cluster Brand Activation Plan. Create integrated, insight-led campaigns that deliver a seamless, premium brand experience. Manage A&P budgets to maximize impact and ROI. Drive engagement, conversion, and retention across all Pet Owner touchpoints. Collaborate with global and regional teams to deliver best-in-class activations.
Qualifications
Proven experience leading marketing for a major brand or corporation. Deep expertise in brand strategy, media, digital, and CRM. Strategic agility, strong leadership, and the ability to influence across a matrixed environment. Genuine curiosity for consumers and passion for making pets\' lives healthier and happier.
About Mars Mars is a family-owned business with more than $50 billion in global sales. We produce some of the world\'s best-loved brands: M&M's, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, SKITTLES, BEN\'S ORIGINAL and COCOAVIA. Alongside our consumer brands, we proudly take care of half of the world\'s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 150,000 Associates to take action every day toward creating the world we want tomorrow. Work alongside diverse, talented Associates guided by our Five Principles. Join a purpose-led company building the world we want tomorrow, today. Enjoy best-in-class learning and development through Mars University. Receive a competitive salary and benefits package, including company bonus. #J-18808-Ljbffr
Location:
Camden Town, England, United Kingdom
Job Type:
FullTime

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