Responsibilities

• Manage the marketing automation and e-mail marketing programme and ongoing activity for organic and paid
• Ensure seamless integration of digital campaigns, segmentation and distribution lists into our CRM tool and Pardot email platform
• Contribute to the development and execution of regional social media strategy (paid & organic)
• Coordination: Support request and activity of the marketing team, coordinate external digital agencies and service providers to help ensure smooth emailing and campaign execution, roll out and monitoring.
• Performance Tracking: Assist in monitoring and reporting on marketing activity effectiveness using key performance metrics to guide future improvements.
• Campaign Support: Contribute to the planning and delivery of pan-regional campaigns across EMEA, LATAM, and US Offshore.
• Campaign Toolkit Development:
• Work with cross-functional teams (e.g. product marketing, regional leads, investment specialists, design, UX) to help shape campaign messaging and propositions at both capability and product levels.
• Support the development of campaign assets such as landing pages, emails, social media posts, and webinars.
• General Support: Carry out additional tasks as needed to support the wider marketing team.
• Budget & Resource Support: Help manage external resources and track associated budgets.

Proven experience in digital marketing strategy development and execution

• Proven experience in digital marketing strategy development and execution
• Strong marketing skills with extensive experience delivering multi-channel campaigns
• Strong knowledge in marketing platforms such as, Salesforce, Pardot, Adobe suit Marketo / Eloqua / HubSpot, Sprinklr / Hootsuite / LinkedIn Campaign Manager…
• Usage of Google Analytics
• Superb project management - able to manage multiple campaigns concurrently
• Excellent communication and brief-writing skills
• Knowledge of marketing automation best practice
• Excellent relationship-building skills, with the ability to collaborate effectively with internal teams and external agencies
• Ability to persuade and influence stakeholders to achieve a coordinated process (assertive, consensus building)

Nice to have skills

• Experience in managing marketing processes inclusive of budgets
• Previous experience within Financial Services, Asset Management is a plus

Benefits

• Hybrid working and reasonable accommodations
• Generous Holiday policies
• Excellent Health and Wellbeing benefits including corporate membership to ClassPass
• Paid volunteer time to step away from your desk and into the community
• Support to grow through professional development courses, tuition/qualification reimbursement and more
• Maternal/paternal leave benefits and family services
• Complimentary subscription to Headspace - the mindfulness app
• All employee events including networking opportunities and social activities
• Lunch allowance for use within our subsidized onsite canteen