Digital Marketing Executive
New Yesterday
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About Moss
Our Vision is to be admired for our craft, experience, and sustainability. Desired by our customers and loved by our people.
Today Moss is more than a menswear brand, we are ‘Styling individuals for moments that matter’. We’re not just for men on their big day – we’re for everyone, all the time. Whether they need to hire a one-off outfit, elevate their daily wardrobe, or create a custom piece, we’re by their side with over 170 years of tailoring know-how and considered clothing made for life as we all live it now.
Our shared values encourage us to Trustour colleagues to think Creatively and plan for the sustained growth and development of Moss. For us this is about working Collaboratively and using Agility to achieve success, whilst leaving a positive impact. Embracing our core values and behavioral competencies strengthens relationships with our customers and colleagues.
Purpose of the Role
In the Digital Marketing Executive role, your main job is to support the traffic acquisition plans for the Ecommerce business, ensuring engaged visitors are brought to the site to deliver trading and commercial success. You will often collaborate with Buying, Merchandising and Design teams. Your tasks will include day-to-day management of paid search and paid social channels, assistance in running our affiliate channel and student discount partnerships and developing and optimising traffic and conversion rates across digital marketing channels.
Key Responsibilities
- Building a strong relationship with our performance marketing agency partner and developing and executing the performance search & social strategy and holding the agency to account for performance across KPIs.
- Work closely with our internal brand marketing team to identify opportunities to support the wider business with paid performance initiatives.
- Own brief to execution of new campaigns, imagery, and copy tests.
- Identify new opportunities to grow the paid channels, including and not limited to exploring new and relevant platforms to launch.
- Working closely with our affiliate network to build a successful partnership marketing program.
- Identify new opportunities and partnerships for the affiliate program.
- Build and maintain strong partnerships with our publishers, keeping regular contact with key account managers.
- Ensure partners are updated on stock, promotions, marketing events, and seasonal trends to maximise performance.
- Providing weekly and monthly performance reporting for KPIs offering insight to the wider team and business.
- Actively looking for efficiencies across digital marketing channels to improve performance.
- Support the Digital Marketing Manager across all digital marketing channels.
- Keeping updated on the latest changes to analytics and advertising platforms.
What You\'ll Need to Succeed
Technical:
- Proficient in Microsoft Office Suite, particularly in Excel and PowerPoint.
- Proficient in web analytics tools, particularly Google Analytics and social platform analytics.
- Experience with affiliate marketing and understanding market dynamics.
- Knowledge of social platforms and expertise in leveraging paid performance opportunities.
- Awareness of paid search advertising and using Google Ads and Microsoft Advertising platforms for reporting.
About You
- Demonstrates initiative and excels in collaborative environments, engaging with both internal and external stakeholders.
- Skilled in analysing and presenting data, improving decision-making and communication processes.
- Consistently embodies Moss\'s core values and behavioral competencies in daily responsibilities and interactions.
- Employee Discount: 70% discount across all our stores.
- Season Ticket Loan: Financial support for commuting.
- Cycle to Work Scheme: Encouraging eco-friendly travel.
- Discounted Gym Membership with PureGym: Promoting physical health and fitness.
- Life Insurance: Providing peace of mind for colleagues.
- Ongoing Development: Tailored to suit your career ambitions from day one.
- Access to Moss Learning: An online learning platform for skill enhancement.
- Employee Hub: Easy access on the go to colleague benefits, recognition, wellbeing, and company updates.
- New Baby Gift: Celebrating important personal milestones of colleagues.
Additional information
Our Hybrid Work Policy requires a minimum of 4 days in the office and 1 working from home.
If you want to know more about MOSS, our people and our culture, search #LifeatMoss or TailorYourCareer on LinkedIn
Moss is unable to offer visa sponsorship. Applicants must have the right to work in the UK at the time of application. Unfortunately, we are not able to support visa applications or future sponsorship.
Seniority level
- Associate
Employment type
- Full-time
Job function
- Marketing
Industries
- Retail Apparel and Fashion and Retail
Referrals increase your chances of interviewing at Moss by 2x
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- Location:
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- Job Type:
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- Category:
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