Join to apply for the Digital Marketing Executive role at British Pregnancy Advisory Service (BPAS)

Overview

BPAS are looking for a Digital Marketing Executive to join our small but dynamic marketing team. This is a permanent, hybrid role, working 36 hours per week over Monday to Friday. You will work from home, with travel to the Conduit, London, once a week. This role is central to the performance and effectiveness of our websites and digital marketing strategy. You\'ll work across a broad digital mix, from SEO to paid search campaigns, ensuring users can easily access our services and engage with our charity\'s mission.

As a Digital Marketing Executive, you\'ll lead on website management and support the delivery of our digital marketing strategy. You\'ll be the first point of contact for all website-related queries and work closely with internal teams and external agencies to drive measurable results. This is a fantastic opportunity for someone who enjoys variety, autonomy, and making a difference through their work. Your insight and creativity will help shape the online experience for people using our services and drive awareness of our reproductive healthcare and advocacy.

About us

British Pregnancy Advisory Service (BPAS) is the UK\'s largest independent women\'s reproductive healthcare charity. We work mainly on behalf of the NHS across the country providing abortion, contraception, STI testing & treatment. We specialise in evidence-based, not-for-profit care reproductive healthcare.

Working with us

Alongside a supportive and friendly working environment, BPAS has generous benefits:

• 34 days annual leave per year
• A defined contribution pension scheme. You will have access to our employee benefits programme through BHSF which includes special health & wellbeing services & lifestyle offers for you & your family. This includes various salary sacrifice schemes, counselling services & free private GP appointments.

BPAS is committed to safeguarding & promoting the welfare of vulnerable adults, children & young people through a safer recruitment framework. This includes a thorough selection process & a number of pre-employment checks.

The full job description and terms and conditions of the role can be found on the NHS Jobs advert, under supporting documents. These are available for you to download and review.

Location, salary and hours

Location: Hybrid - 4 days working from home. 1 day working from the Conduit, London

Address: 6 Langley St, London WC2H 9JA

Salary: £36,436 - £44,089 per annum depending on skills and experience. This salary is inclusive of Inner London Weighting.

Hours: 36 hours per week | Monday to Thursday 09:00-17:00 and Friday 09:00-15:30

Interested so far? Submit an application via NHS Jobs today!

The Small Print: All applicants must be pro-choice.

If you do not hear from us within 2 weeks of the closing date, unfortunately you will not have been shortlisted on this occasion.

References: All offers of employment are conditional based on satisfactory pre-employment checks. We require applicants to provide 5 years of employment references including information on reasons for leaving and any gaps in employment.

Main duties and responsibilities

• Manage and maintain BPAS websites, ensuring content is accurate, accessible, and regularly updated
• Optimize websites for search engines (SEO), including local listings and internal/external linking
• Ensure all digital activity aligns with brand guidelines, accessibility standards, and BPAS wider organisational strategy
• Support the delivery of digital marketing campaigns, including Google Ads, with a test-and-learn approach to drive engagement
• Monitor and report on website traffic, campaign performance, and keyword rankings, using insights to inform digital strategy
• Liaise with external agencies and internal teams to improve website performance, user experience, and functionality

About you

We\'re looking for someone who is enthusiastic, proactive, and confident in their digital marketing skills. You\'ll bring experience of managing websites, using CMS platforms (ideally Umbraco or WordPress), and optimising digital performance through SEO and data-driven insight. You will bring strong copywriting and content editing skills along with a great attention to detail.

You'll be comfortable working collaboratively across teams, managing agency relationships, and adapting quickly to priorities in a fast-paced healthcare environment.

To succeed in this role, you\'ll need:

• At least 2 years experience in a digital marketing role
• Confidence working with Google Ads, UTM tracking, and campaign optimisation

Knowledge, skills and qualifications

• Knowledge of SEO principles and best practices
• Understanding of digital campaign tracking, UTM parameters, and Google Tag Manager
• Marketing Degree or equivalent experience

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Health Care Provider and Marketing

Industries

• Hospitals and Health Care

Note: Referrals increase your chances of interviewing at BPAS.

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