We are looking for a Digital Marketing Executive to work within our Marketing Department at our business centre in Castleford.About The RoleThe role will involve driving TMHUK's digital marketing strategy. To create and execute improved brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.On a day-to-day basis, this is what you would be doing:Brand awareness, nurture & lead gen - execute our market contact strategyWebsite UX - simplify and improve the customer UX, content and SEOEcommerce - improve the customer journey & drive conversionR.O.I - measure and report our digital marketing return on investmentWe are looking for somebody with previous experience in a similar role.Here is a quick tick list for the other skills we are looking for:Proven management of social media platformsProven campaign experience & results - email, socialStrong verbal and written communication skillsSkills and experience in creative content writingProven experience of SEO/SEM and metadataWhat We OfferCompetitive salaryAttractive company pensionCompany sick payVoluntary critical illness coverFree eye testsFree flu jabs24/7 Employee Assistance ProgrammeBenefits platform with instant discounts and offersWe will provide you with industry-leading technical training to ensure you have the knowledge and all the tools to do your job. Plus, there are plenty of opportunities to progress your career and develop your skills within Toyota.Toyota Material Handling is the world's number one manufacturer of materials handling equipment, providing quality sales and service support across the UK.We foster a culture where our team members are encouraged to continually improve their processes and strive to provide the highest quality in service for our customers. We aim to create a safe environment where our team members feel valued, fulfilled, engaged, and happy. We want to attract the best talent and develop our team so that they achieve their full potential.Toyota Material Handling UK is an equal opportunities employer. #J-18808-Ljbffr