Overview

Digital Marketing Executive - Ipswich

Working hours: Monday - Friday (9:00am - 5:00pm)

Salary: Negotiable + Bonus OTE

• Life Insurance
• Income Protection Insurance
• Healthcare
• Gym Membership
• Free Parking
• Pension
• 20 days holiday + Bank holidays increasing over time & Christmas

Leading name in the construction industry is seeking an experienced Digital Marketing professional to join their dynamic team. If you’re passionate about creating engaging content, managing digital channels, and using data to drive decision‑making, we want to hear from you.

You will work closely with the Marketing Manager to lead the company’s digital presence—from optimising websites and managing content to running effective campaigns across web, email, and social channels. This is an opportunity to make a measurable impact and help shape the brand online.

What You’ll Be Doing

• Take ownership of websites—ensuring functionality, SEO optimisation, engaging content, and strong user experience.
• Collaborate with internal teams to create compelling web pages and content within brand guidelines.
• Manage and track digital campaigns to increase brand visibility, drive traffic, and generate quality B2B leads.
• Deliver SEO/SEM strategies, PPC, and email marketing campaigns aligned with business goals.
• Execute and analyse A/B testing and optimisation strategies.
• Monitor digital KPIs, track performance using tools like Google Analytics (GA4), and prepare reports for senior management.
• Create and schedule social media content using tools like Hootsuite, monitor engagement, and report on campaign success.
• Support the development of video and visual content for online platforms.
• Collaborate with suppliers, stakeholders, and partners to execute digital initiatives.
• Stay ahead of industry trends and recommend new tactics and tools.

What We’re Looking For

• 3+ years’ experience in a digital marketing role, ideally in a B2B environment.
• Hands-on experience with website content management systems (e.g., WordPress).
• Strong understanding of SEO best practices, meta data, and performance optimisation.
• Solid knowledge of Google Analytics (GA4), A/B testing, and reporting dashboards.
• Experience with PPC, email marketing, and CRM platforms.
• Proficiency with Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) is a plus.
• Familiarity with social media tools (e.g., Hootsuite) and scheduling content across platforms.