Overview

Digital Marketing Executive (CRM & Email Marketing Focus)

Location: Manchester (hybrid)

Employment type: Full-time, Permanent

We’re on the lookout for a talented Digital Marketing Executive to join our client’s team at a fast-growing private healthcare provider. You'll drive customer engagement by expertly managing their CRM platform and creating impactful email campaigns. This role offers a great mix of creative content development and strategic data analysis, allowing you to shape patient and client relationships.

Responsibilities

• Maintaining and updating the client’s customer database in their CRM, ensuring data is accurate, segmented, and used effectively for targeted campaigns.
• Planning, writing, and executing engaging email marketing campaigns to nurture leads and boost patient engagement. This includes managing content and subscriber lists.
• Assisting with various digital marketing initiatives like website updates, social media, and SEO/SEM.
• Monitoring and analysing email and CRM campaign performance (open rates, conversions, etc.) to report on results and continually improve future strategies.
• Working closely with content, design, sales, and clinical staff to align CRM and email activities with company goals and brand.
• Ensuring all email communications follow best practices and GDPR regulations, while keeping up-to-date with the latest industry trends.

Qualifications

• Proven experience in digital marketing, specifically managing email marketing campaigns and CRM workflows.
• Comfortable with CRM systems and email marketing platforms (such as Zoho CRM/Campaigns, HubSpot, or Mailchimp).
• A degree in Marketing, Business, or a related field is advantageous but not required.
• Skilled at interpreting campaign analytics and CRM data. Experience with metrics tracking tools like Excel or Google Analytics is a definite plus.
• You can write engaging email copy and have a good eye for impactful visuals and calls-to-action. Any experience with basic design or HTML for emails is a bonus.
• Ability to manage multiple campaigns and tasks efficiently, ensuring accuracy, meeting deadlines, and paying close attention to detail in everything from email scheduling to CRM updates.
• An interest or background in healthcare is beneficial but not essential.

Don’t meet every single requirement? We encourage you to apply anyway. We are dedicated to building a diverse, inclusive and authentic workplace.

Interested? Please apply now. We look forward to hearing from you!

Additional information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Medical Practices