Digital Marketing Executive

Job Type: Permanent

Job Sector: IT

Region: Yorkshire

Location: Morley, Leeds

Salary: £28,000 to £32,000 per annum

Posted: 16/10/2025

Recruiter: VP PLC

Job Ref: vpplc/TP/361/1432

Job Overview

This is an exciting opportunity to help shape the digital presence of a growing marketing function. Working as part of the wider marketing team and reporting to the Marketing and Digital Manager, you’ll play a key role in delivering and evolving our digital activity across multiple channels. From social media and SEO to PPC and analytics, this role offers the chance to get hands‑on with all areas of digital marketing. For the right person, this role offers genuine scope to learn, take ownership, and progress as our digital strategy continues to grow.

Key Responsibilities

• Social Media Management: create social media plans for LinkedIn and YouTube. Create engaging content and use tools for scheduling and tracking performance to refine strategies.
• PPC: Working with our external consultant to effectively coordinate and develop PPC performance.
• Search Engine Optimisation: Optimise and create new engaging website content, conduct keyword research, and improve content to increase search engine visibility.
• Email Marketing: Enhance email marketing through website integration. Utilise customer data from the site for personalised campaigns, automation workflows, and improved engagement.
• Omni Channel Connection: support omni‑channel strategies. Coordinate messaging and promotions across online platforms, aligning with the website for seamless customer experiences and increased brand engagement.
• Analytics and Reporting: Analyse performance of digital marketing channels to identify growth opportunities and increase enquiries for the business. Provide monthly reports of each channel’s performance.
• Market Research: Research industry developments across digital channels to identify opportunities for innovation and feedback to the team; implement findings to improve growth.

The Ideal Candidate

• Experience in B2B social media: Experienced in tailored content creation.
• Eager to learn and contribute to engaging social campaigns.
• Social Media Tools Proficiency: Experienced in using social scheduling tools and content creation platforms like Canva.
• Google Ads: Interest in PPC, with an eagerness to learn and contribute to optimising campaigns.
• Proactive Marketing Mindset: Takes initiative in exploring and implementing innovative marketing techniques to drive growth.
• Collaborative Nature: Works well in a team environment, open to collaborating with members across the marketing team and external consultants.
• Organised and Detail‑Oriented: Can work on multiple projects, ensuring tasks are completed on time.
• Clear Communication Skills: Able to communicate effectively with team members and external partners.
• Adaptable and Enthusiastic: Can adjust to a dynamic work environment, eager to learn and contribute to digital growth initiatives.

A Little Bit About Us

Groundforce is the market‑leading rental provider of excavation support systems and specialist products for the water, civil engineering, and construction industries. With a remarkable 60‑year heritage, we offer comprehensive shoring and related services. Operating under the Groundforce banner, we provide a wide range of solutions, including shoring, piling, construction training, temporary bridging, and more. Our goal is to be the convenient one‑stop shop for “total solutions” in the construction and civil engineering industry.

At Groundforce, we pride ourselves on our divisions, including Groundforce Shorco, Piletec, Mr Cropper, Stopper Specialists, Groundforce Bridge, and Groundforce Training Services. We continually invest in acquiring associated businesses to enhance our product portfolio and offer reliable and high‑quality equipment for our customers. Excellence is our priority. We hold ISO 9001, 14001, and OHSAS 18001 certifications, demonstrating our commitment to quality, environmental stewardship, and safety.

Join Groundforce, where we deliver exceptional support, innovative solutions, and outstanding customer service. Apply today and be part of our team that takes pride in our industry‑leading position.

VP PLC is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.