Caseware Maidstone, England, United KingdomOverviewAs the Demand Marketing Manager at Caseware, you’ll be responsible for designing and running targeted programmes that create demand, accelerate deals and convert interest into qualified pipeline. You’ll work closely with SDRs, Commercial and the wider Marketing team to plan and execute campaigns for both net-new and existing customers that drive real business growth. You’ll use a mix of tactics and help shape the UK strategy. The role requires someone who can think strategically, execute tactically and communicate clearly. This is a full-time, permanent position. This position is available to all applicants residing and eligible to work in UK. This role is hybrid and you would be required to work from our Maidstone, UK office 3x a week.What you will be doing:What you will be doingBuild, execute, measure and optimise multi-channel demand generation strategies to attract and convert qualified leads.Design campaigns targeted at both acquisition (new prospects) and expansion (existing customers) to support business growth.Leverage lead-nurturing, segmentation, and content strategies to create a thoughtful buyer’s journey and customer lifecycle.Collaborate with creative, product marketing and marketing operations to develop and execute programs that drive existing client pipeline.Own lead generation, nurture flows, and customer lifecycle marketing programs - be accountable for targets, learn from failures as well as successes and take responsibility to deliver results.Be a database marketing expert including finding ways to increase the size of our database and work with marketing operations to maintain the health of our database.Work closely with Sales to ensure alignment on target accounts, lead qualification criteria, and campaign performance feedback.Leverage data and marketing automation tools (e.g. HubSpot) to segment audiences, trigger personalised experiences, and work with Marketing Ops to track ROI.Collaborate with content and creative teams to develop compelling assets tailored to buyer personas and stages of the journey.Monitor campaign performance metrics, analyse results, and iterate to improve conversion rates and pipeline contribution. Be data-driven to make decisions on insights rather than assumptions.Identify new opportunities for pipeline acceleration and customer growth - continuously seek ways to improve processes and deliver more leads to the Sales team.What you will bring3+ years demand generation experience, preferably in software/SaaS.Proven success in B2B demand generation and growth - able to analyse customer needs and develop targeted, strategic marketing approaches.Results-driven with experience reporting on pipeline, ROI, and key marketing KPIs.Excellent communication and stakeholder management skills, both written and verbal.Self-starter with a growth mindset, able to prioritise, adapt and act with urgency.Strong analytical skills to assess performance and interpret results.Excellent time management and organisational skills with experience managing multiple projects.Experience working in the accounting industry - Nice to haveA degree or equivalent level of qualification, in Marketing - Nice to haveIn the first 6 monthsHave a deep understanding of target personas, Ideal Customer Profile, value propositions and the buyer journey/customer lifecycle stages.Audit current marketing programs to identify some quick wins and long-term improvements.Manage and execute the existing campaign plan for FY26, as well as establishing nurture tracks for both net-new leads and existing customers – improving engagement and conversions.Contribute to generating a measurable increase in marketing sourced and influenced pipeline.Work with the Marketing Ops team to set up clear performance dashboards.In the first yearDrive a substantial increase in marketing sourced and influenced pipeline.Build and execute a repeatable campaign framework that drives consistent performance across acquisition and expansion efforts.Deliver a calendar of multi-channel campaigns aligned with business goals and product launches for FY27.Provide insights and recommendations to senior leadership on growth strategy and campaign performance.What’s in it for youInnovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.About CasewareCaseware is a cutting-edge software company serving accounting firms, corporations, and governments. Our teams collaborate, innovate, and build on our suite of products to shape the future of audits, financial reporting, and financial data analytics. With strategic investments and a commitment to diverse, global teams, we value many voices in one team. We welcome candidates of all backgrounds and provide accommodations upon request. For questions, contact our People Operations team at talent@caseware.com.Any candidates successful in obtaining an offer will need to complete a background check through Certn.co, including identity verification and criminal record checks. Executives and Senior Managers may undergo a soft credit check. Candidates residing in the Netherlands and Germany are excluded from a Certn.co background check.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionInformation TechnologyIndustriesReferrals increase your chances of interviewing at Caseware. #J-18808-Ljbffr