OverviewFounded in 1972 by Remo Nardone as an Italian specialist wine distributor, Enotria&Coe has grown to be one of the UK’s leading premium wine and spirits distributors. Acquired by Majestic Group in April 2025, Enotria&Coe continues to operate as a standalone business, serving all drinks industry channels with premium on-trade, off-trade and DTC market expertise. Our 10,000-strong client base includes fine dining, specialist bars, hotels, independent retailers, large multiple retailers, travel operators and prestigious venues.Role OverviewWe are seeking a proactive and commercially minded Customer Marketing Manager to lead the development and execution of customer marketing initiatives for our trade customer base. This role connects our company and supplier strategies with the needs of our key customers, delivering insights-driven, tailored marketing plans, campaigns, sales tools, tender documents and marketing collateral that drive engagement, loyalty and growth. You will work closely with our Sales, Commercial, Buying and wider Marketing team to deliver best-in-class customer experiences, strengthening relationships and supporting sales success across the UK’s most dynamic trade accounts.Job SpecificsJob: Customer Marketing ManagerContract: PermanentDepartment: MarketingReporting to: Head of MarketingLocation: Park Royal, London and HybridKey ResponsibilitiesLead the development and execution of tailored customer marketing plans and calendars that align with customer objectives, Enotria’s company strategy and brand-led activity from our key wine and spirits partners.Deliver integrated campaigns that support sales targets, enhance brand visibility and improve customer relationships.Customer Relationship Management – Build strong relationships with key customers, understanding their needs to develop personalised marketing solutions and brand activations.Act as a strategic partner to Sales teams, providing insight-led marketing support.Coordinate the creation of high-impact, customer-facing materials, including presentations, tasting booklets, trend reports and promotional tools.In collaboration with key stakeholders, create pitch and tender documents for new potential customers. Project manage the content, presentation and timeline, ensuring alignment with branding and company strategy.Be the final quality checkpoint for customer-facing marketing materials produced outside of the Marketing team.Market Insights & Performance AnalysisConduct research and analyse data to identify market trends, customer opportunities and competitor activity.Track and report on campaign performance, customer engagement and ROI to support continuous improvement.Cross-functional CollaborationWork in close partnership with Sales, Commercial, Sales Support, Digital and Marketing teams to ensure alignment across initiatives.Communicate marketing plans, tools and updates clearly across teams to support execution and effectiveness.CRM & Database ManagementMaintain accurate customer data in the CRM system and use it to inform marketing activity and reporting.Budget ManagementOversee customer marketing budgets, ensuring effective resource allocation and clear reporting to stakeholders.Knowledge & Skills RequiredMinimum of 3 years working in a Marketing roleFirst-hand experience of customer or trade marketing, ideally in the on-tradeUnderstanding of category management principlesAble to demonstrate a multi-discipline approach to marketingUnderstanding of commercial challenges and opportunities facing hospitality and wine & spirits retailersJuggling multiple deadlines and ongoing projectsSelf-motivated – takes initiative to deliver and do so ahead of deadlinesCollaborative – able to actively contribute and participate as a member of the Marketing team and work with internal stakeholders to deliver support and marketing toolsExcellent communication, presentation and stakeholder management skillsStrong analytical skills with the ability to interpret data and generate insightsHighly organised / Creative thinker / Solution-driven attitude / Strong attention to detailHighly commercially aware with a customer-first mindset.Seniorit y levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustries: Beverage ManufacturingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr