A major consumer-facing brand is investing heavily in its digital capabilities—and is now hiring a Senior CRM & Digital Marketing Manager to lead on performance marketing, CRM strategy, and content across its digital channels. This is a commercially focused, data-led role that will drive both acquisition and retention. You’ll sit at the intersection of digital, customer data, and content—overseeing paid media, lifecycle campaigns, web experience, and social media. It’s an opportunity to shape how the business engages its customers across every digital touchpoint, with a clear focus on ROI and customer value.The Role:You’ll lead a cross-functional team covering CRM, digital media, and content—ensuring activity is insight-driven, well-optimised, and delivering against growth goals. It's a role for someone equally comfortable setting strategy and rolling up their sleeves to execute it.Key responsibilities:Lead performance marketing across PPC, SEO, paid social, and display—optimising spend and improving ROIOwn and execute a full CRM strategy, including automation, segmentation, and lifecycle planningDevelop and deliver a cohesive content strategy across web and social channelsUse customer insights and analytics to inform campaigns, targeting, and messagingManage digital media budgets, reporting, and attribution models to support commercial goalsWork cross-functionally with product, retail, and data teams to optimise digital journeysChampion a test-and-learn culture across all activityManage agency relationships and influence internal stakeholders with data-backed strategiesLead, mentor, and develop a growing team with a strong focus on performance and collaborationYour Skills and Experience:Proven experience leading CRM, performance marketing, and digital content at scaleStrong track record driving measurable growth across multiple channelsSkilled in tools such as GA4, CRM platforms, and CDPsConfident using first-party data to build audience segments and lifecycle plansExcellent stakeholder management and communication skillsExperience managing agencies and internal teamsA strategic thinker with a hands-on approach and strong attention to detailBackground in high-volume, B2C environments preferredSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesTravel ArrangementsReferrals increase your chances of interviewing at Harnham by 2xSign in to set job alerts for “Digital Marketing Manager” roles.Digital Marketing Executive (Affiliates and Display)Digital Marketing Executive (Paid Social) - Up to £35,000Brand Marketing Director – Experian Consumer ServicesLondon, England, United Kingdom 5 days agoLondon, England, United Kingdom 2 days agoDirector of Marketing and Communications, UKLondon, England, United Kingdom 5 days agoGreater London, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoHead of Digital Marketing (12-Month FTC)London, England, United Kingdom 16 hours agoLondon, England, United Kingdom 5 days agoLondon Area, United Kingdom £140,000.00-£160,000.00 1 month agoLondon, England, United Kingdom 3 days agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoMarketing Director - Acquisition & RetentionGreater London, England, United Kingdom 6 days agoLondon, England, United Kingdom 3 days agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 month agoDirector of Marketing and Communications, UKLondon, England, United Kingdom 5 days agoGreater London, England, United Kingdom 4 weeks agoLondon, England, United Kingdom 2 months agoLondon, England, United Kingdom 6 days agoLondon, England, United Kingdom 2 hours agoDirector of Marketing and Communications, The Savoy HotelLondon, England, United Kingdom 6 days agoDigital Marketing & Brand Executive (Luxury)London, England, United Kingdom 4 days agoLondon, England, United Kingdom 2 days agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr