CRM and Campaign Marketing Manager

New Today

Our client is looking for a sharp, data-driven marketeer to take ownership of their CRM and campaign strategy.
This is a pivotal role within a growing B2B-focused team, where your work will directly shape both the speed and direction of the business’ growth.
You’ll be responsible for combining marketing automation, campaign execution, and customer data management. From building workflows and refining segmentation to improving dashboards and reporting, you’ll play a key role in scaling and sharpening our marketing engine.
As a CRM & Campaign Marketing Manager you will be responsible for the following:
* Campaigns – Plan and deliver multi-channel CRM campaigns, building automated email workflows and nurture sequences that support the customer journey.
* Analytics – Measure the impact of activity with dashboards and reports, turning data into actionable insights.
* Segmentation – Manage lead scoring, segmentation, and pipeline visibility to align sales and marketing.
* Collaboration – Work with internal teams to ensure CRM data is accurate, connected, and user-friendly.
* Optimisation – Enhance campaign performance through A/B testing of creative, messaging, and timing.
* Data management – Maintain data quality with regular cleansing and enrichment across channels.
* Compliance – Ensure GDPR and data protection best practices are always met.
* C...
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Location:
Poole
Salary:
£43,000 - £45,000 /annum
Job Type:
FullTime
Category:
Management & Consultancy

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